Principal PM, Technical, NPC, Full Funnel Advertising (FAIM)

Amazon • Seattle, WA

1d • Onsite

About The Position

Amazon Ads is one of Amazon's fastest-growing organizations, serving enterprise and individual customers across a diverse platform suite. We are re-inventing advertising with full-funnel, agentic AI-powered products that recommend campaign setups, automatically optimize budgets and audiences, and explain strategies to advertisers in natural language. We're hiring a Principal Product Manager (Technical) to own 0-to-1 product development for New Product Campaigns - helping brands solve one of their costliest, highest-stakes challenges: launching new products successfully. This is a hands-on leadership role for someone who thinks big, creates structure in ambiguity, and brings deep digital-ads expertise plus a track record of applying AI at scale. If you're energized by solving complex problems from the ground up and pushing what's possible with AI, come shape the future of advertising with us.

Requirements

• Bachelor's degree
• 8+ years of technical product or program management experience
• 2+ years of end to end product delivery experience
• Experience owning/driving roadmap strategy and definition
• Experience with feature delivery and tradeoffs of a product
• Experience in advertising

Nice To Haves

• Experience working directly with Engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement

Responsibilities

• Lead development and scaling of Amazon's New Product Campaigns product, combining first-party data with genAI
• Build and enhance AI agents that guide advertisers through campaign setup, creative, and promotional strategies
• Design ad product workflows covering audience targeting, creative, and performance measurement
• Write proposals and define strategy, roadmap, and detailed requirements for new growth areas
• Influence partner-team roadmaps to deliver the highest-value product for customers
• Partner across science, engineering, design, legal, operations, and executives to ensure seamless execution

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Principal