Principal PM, Technical, Full Funnel Advertising (FAIM)

Amazon • Seattle, WA

1d • Onsite

About The Position

Amazon Ads is one of Amazon's fastest-growing organizations, serving enterprise and individual customers across a diverse platform suite. We are re-inventing advertising with full-funnel, agentic AI-powered products that recommend campaign setups, automatically optimize budgets and audiences, and explain strategies to advertisers in natural language. We're hiring a Principal Product Manager (Technical) to own 0-to-1 product development for Full Funnel Campaigns - helping brands solve one of their costliest, highest-stakes challenges: launching new products successfully. This is a hands-on leadership role for someone who thinks big, creates structure in ambiguity, and brings deep digital-ads expertise plus a track record of applying AI at scale.

Requirements

• Bachelor's degree
• Experience owning/driving roadmap strategy and definition
• Experience with feature delivery and tradeoffs of a product
• Experience technical product management
• Experience in advertising

Nice To Haves

• Experience working directly with Engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement
• Experience in B2B, digital advertising, and ad-tech products/services

Responsibilities

• Lead development and scaling of Amazon's Full Funnel Campaigns product, combining first-party data with genAI
• Build and enhance AI agents that guide advertisers through campaign setup, creative, and promotional strategies
• Design ad product workflows covering audience targeting, creative, and performance measurement
• Write proposals and define strategy, roadmap, and detailed requirements for new growth areas
• Influence partner-team roadmaps to deliver the highest-value product for customers
• Partner across science, engineering, design, legal, operations, and executives to ensure seamless execution

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Principal