Principal, Marketing Strategy

QTS Data Centers•Overland Park, KS

About The Position

The Principal, Marketing Strategy leads and supports efforts to assess, plan and implement strategies aimed at increasing the market share and generate growth in existing market segments or new business opportunities in high growth areas. This role will lead strategic marketing initiatives using statistical analysis, competitive data and market knowledge to determine key growth opportunities.

Requirements

Bachelor’s degree in business, marketing or related discipline or equivalent professional experience in lieu of a degree
Ten years of strategic marketing, sales or related experience
Five or more years of people leadership experience
Navigates within a broad matrix structure
Juggles multiple and diverse projects and priorities in a fast-paced, dynamic environment
Effectively manage a team of product marketing managers
Director and team has direct revenue impact
Ability to convey complex ideas in simple, relevant manner
Presents to senior executives, customers, product and sales leadership

Nice To Haves

Master’s degree in business, or equivalent experience preferred

Responsibilities

Responsible for development of strategic marketing plan for the business.
Manage the development of go to market strategies (workflows) and their value propositions to customers.
Develop and manage processes for strategic revenue forecasting, modeling existing and new markets, market research, customer and market segmentation, competitor analysis, market share analysis and similar activities.
Create and deliver executive level presentations to internal stakeholders.
Work closely with cross-functional departments to collect and review sales information, market trending data and develop a view for company success.
Monitor competitive developments and establish new sources of competitive intelligence through the use of data analysis and competitive market knowledge.
Perform quantitative analyses on new opportunities and make data driven recommendations.
Collaborate cross functionally to develop near, mid and long-term workflow/application strategy.
Develop strategic marketing programs driving key corporate focus areas and workflow in conjunction with field sales team
Spearhead specific strategic marketing initiatives such as Sustainability and Connectivity and Peering.