Principal Marketing Operations Specialist

Markforged•Waltham, MA

19h•$112,500 - $150,000•Hybrid

About The Position

As a Principle Marketing Operations Specialist, you will be part of our Demand Generation team, supporting the success of our B2B lead generation initiatives by ensuring marketing execution is scalable, consistent, and measurable. This is a hands-on individual contributor role. You will execute day-to-day marketing operations while also owning the processes and standards that reduce manual work and enable automation over time.

Requirements

Proven experience in marketing operations or marketing automation (B2B preferred)
A good understanding of digital marketing tools such as Google AdWords, Google Analytics, Drift, etc.
Strong organisational skills, detail-oriented, analytically curious and highly motivated to succeed in a fast-paced, deadline-driven environment
Experience using marketing automation, preferably Marketo
Experience using Salesforce CRM
Ability to balance hands-on execution with process improvement and standardization
Ability to work independently and collaboratively across teams
Strong communication skills (written and verbal), with fluency in English

Responsibilities

Manage and support all Marketing campaign efforts in Marketo, including but not limited to: Creating and maintaining web forms, Lead list uploads, Campaign creation, QA and troubleshoot tracking issues for the above.
Manage email operations, such as: Creating email templates / filling template with content, Scheduling and sending emails, Email performance reporting.
Own the definition, documentation, and enforcement of marketing operations processes, including: Campaign and program naming conventions, Campaign type taxonomy, List upload templates and required fields, Data standards required for automation and reporting.
Support and maintain the B2B lead lifecycle in Marketo and Salesforce, ensuring: Accurate stage progression, Consistent definitions, Reliable funnel and conversion reporting.
Partner with regional marketing teams to drive alignment on shared definitions and templates.
Identify manual, repetitive workflows and work with Business Systems to design and enable scalable automation.
Manage Marketo system changes and coordinate with Business Systems.
Ensure system adherence and data quality across Marketo and Salesforce.
Build and maintain reports to track lead progression and campaign performance.
Own and deliver systems training for relevant users.
Track project progress, communicate risks or delays, and proactively flag areas for improvement.
Any other duties as reasonably required.