Principal Integrated Marketing Program Manager

Cloudflare•San Francisco, CA

3d•Hybrid

About The Position

This role exists to fundamentally change how Cloudflare's marketing organization works by putting AI at the center of how we operate. Equal parts strategist and force-multiplier, you will identify where AI can deliver the greatest business impact, build the solutions that matter most, and systematically raise the organization's ability to build and leverage AI independently. The ultimate measure of success is not how much you build—it's how much the organization can build without you.

Requirements

8+ years in an integrated marketing role such as Marketing Operations, Demand Gen or a Marketing CoS function
Deep knowledge of how B2B marketing organizations operate—campaigns, content, demand gen, field marketing, analytics. You know where work gets stuck because you've lived it.
Comfort building with AI tools: agents, skills, prompt engineering, MCP integrations, no-code/low-code platforms.
A product management mindset: you think in terms of intake, backlog, iteration, adoption, and measurable outcomes.
Strong communication and the credibility to tell senior stakeholders "not yet" on low-priority requests and "think bigger" when teams default to automating the status quo.
Exceptional executive communication and writing skills — clear, concise, transparent, and insightful for teams, executives, and a diverse set of stakeholders.

Responsibilities

Drive and Build Marketing AI Strategy & High-Impact Integrated Programs
Define and own the marketing AI roadmap: assess where AI can deliver the greatest business impact, prioritize against marketing's strategic objectives, and sequence what gets tackled and in what order.
Build the business case for AI investments—not in abstract terms, but by mapping current-state workflows, quantifying the opportunity, and defining clear success metrics before work begins.
Directly build and ship AI solutions for the highest-impact, cross-functional opportunities—the programs that fundamentally reshape how marketing operates, not incremental automations.
Manage intake of AI requests from across the org. Triage what rises to the level of a strategic program versus what should be solved by the team closest to the problem with the right guidance and tools.
Scale the Marketing Organization's AI Capability
Build and run a champion network across marketing sub-teams: identify AI-curious practitioners, equip them with tools and patterns, and create the peer community that extends your reach.
Ensure every team has a clear path to surface AI needs—and a clear understanding that the goal is to help them build, not to build for them.
When a request is triaged as self-serve, provide the guidance and support to make that successful.
Create the rituals that make AI visible and accessible: office hours, demo sessions, shared skill libraries, onboarding materials.
Lower the barrier to entry so that building with AI becomes a normal part of how marketers work.
Establish reusable patterns and templates so that solutions built for one team can be adapted by others without starting from scratch.
Crossfunctional Planning and Integration
Serve as a core member of the Global Integrated Marketing Leadership team — helping set the strategic agenda, shaping priorities, and bringing structured thinking and a steady hand to the organization's biggest decisions and most ambiguous problems.
Translate and represent the leadership vision into a clear, coherent strategy for the Global Integrated Marketing organization, framing the hardest problems, developing options and recommendations, and helping leadership decide where to focus and where to place its biggest bets.
Design and run the operating system for the Global Integrated Marketing organization ensuring decisions happen on schedule and alignment is built in, not chased.
Create processes to monitor business performance and outcomes with proactive escalations to ensure demand gen goals are met for the Americas and globally.