Principal Digital Marketing Manager

Boston Scientific • Arden Hills, MN

5d

About The Position

Your responsibilities will include: Support the development of the overall digital strategy, including CRM (email, text), web, SEO/SEM, and other key digital channels, in alignment with the broader marketing to ensure an integrated marketing campaign strategy and activation. Contribute to journey mapping exercises with cross-functional teams, developing tactical integrated communication plans that align with the customer journey. Manage multiple programs simultaneously, effectively prioritizing work to contribute to the digital strategy while owning activation, execution, and implementation.

Requirements

• Bachelor's degree in a relevant field, with a strong preference for marketing.
• Minimum of 5 years of experience in marketing, communications, and/or digital marketing within a B2C or B2B environment.
• Demonstrated expertise in digital marketing, with a proven track record of developing and executing successful digital campaigns and programs.
• Proficiency in Google Analytics and familiarity with data visualization tools such as Tableau.
• Comprehensive understanding of inbound and outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars, and related digital marketing strategies.
• Ability to work effectively as part of a regionally diverse team in a fast-paced environment.
• Willingness to travel up to 10% based on business needs.
• Availability for travel and overtime as required by business commitments.

Nice To Haves

• MBA or advanced degree in a related field.
• Experience with Salesforce and Salesforce Marketing tools, including Marketing Cloud, as well as Adobe Experience Manager.

Responsibilities

• Support the development of the overall digital strategy, including CRM (email, text), web, SEO/SEM, and other key digital channels, in alignment with the broader marketing to ensure an integrated marketing campaign strategy and activation.
• Contribute to journey mapping exercises with cross-functional teams, developing tactical integrated communication plans that align with the customer journey.
• Manage multiple programs simultaneously, effectively prioritizing work to contribute to the digital strategy while owning activation, execution, and implementation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level