Digital Marketing Manager

Example Corp•Buffalo, NY

About The Position

This role is responsible for managing customer relationships and digital marketing strategy for key clients in the luxury retail and beauty segment. Ideal candidates will have 3 - 5 years experience in paid media, and experience managing a team of coordinators to support campaign execution. The candidate should be extremely skilled in analyzing the effectiveness of each campaign, and be able to present actionable analysis to their clients and other internal teams. This role is ideal for professionals looking to expand their experience across both paid digital and top of funnel brand strategy. With that, career progression could then lead into our in-house digital consulting business. January Digital offers competitive salaries, unlimited vacation, covers our employees’ healthcare, 401k and profit sharing.

Requirements

3+ years of digital marketing experience, directly executing and managing large, intricate paid search campaigns.
Advanced expertise in forecasting budgets and results.
Advanced expertise in Google AdWords, Google Analytics andand Paid Social
Strong analytical skills and an understanding of advanced methodologies.
Strong communication skills and experience leading teams are a must
Ability to work independently and operate outside your comfort zone is critical
Experience using DS, Kenshoo or Marin a big plus
Luxury experience is a plus.

Nice To Haves

Digital Media
Social Media
Google Adwords
Facebook Marketing
Paid Search Campaigns
Search Engine Marketing (SEM)
DoubleClick
Google Analytics
Leadership
Digital Strategy

Responsibilities

Building trust and credibility at all levels of client organizations
Establish, plan, and deliver your client’s digital marketing and brand strategy
Communicating campaign metrics and making recommendations to senior leadership
Exceeding client expectations for agency levels of service, frequently working within client offices with C-level executives.
Leading team of coordinators, including on-going training and support to new hires as you grow your team
Be an active member in the January Digital community and culture.