Digital Marketing Manager

I Can Do That Performing Arts Center•Danville, CA

3d•$24 - $34•Onsite

About The Position

I Can Do That! Performing Arts Center is seeking a creative, strategic, and highly organized Social Media and Marketing professional to lead our organization’s online presence and help tell the story of who we are. This role is responsible for strengthening brand awareness, deepening community connection, and supporting our mission of empowering youth through the performing arts. You will be the primary driver of our social media and email marketing efforts, creating and publishing engaging content across platforms and managing large-scale Constant Contact campaigns that keep our families, patrons, and community informed and excited. While you will collaborate with an in-house graphic designer on higher-level visual assets, you will independently create the majority of day-to-day content and own the execution of our marketing calendar. This is a full-time, 40-hours-per-week, in-person role based at our office near our Performing Arts Center. The ideal candidate is someone who blends creativity with precision, can think strategically while executing consistently, and is excited to grow with an organization that is deeply rooted in community, storytelling, and impact. There is strong potential for this role to grow into a manager of a team over time as the department expands.

Requirements

Minimum of 2 years of relevant education or experience in managing social media and website content for a small business, non-profit, or arts/cultural organization, with a proven track record of increasing engagement and growing digital communities.
Proficient in using Wix, Instagram, Facebook, Canva, and Constant Contact.
Excellent written and visual communication skills, with the ability to guide the creation of engaging, on-brand content.
Meticulous and precise when creating content, ensuring that all media has been checked for accuracy.
Strategic thinker who is able to see the big picture and enact the small steps.

Nice To Haves

Bachelor’s degree in marketing, communications, or a related field preferred, or equivalent practical experience.

Responsibilities

Develop a comprehensive understanding of ICDT!’s programs, initiatives, and content needs to inform marketing strategy and execution.
Create and maintain an ongoing marketing and social media calendar, staying at least two months ahead while allowing flexibility for timely or unplanned content.
Stay current on social media, digital marketing, and communications best practices, making thoughtful recommendations for improvement.
Learn, experiment, and innovate with emerging platforms, tools, and trends to expand ICDT!’s reach and visibility.
Use Asana to track, manage, and organize marketing tasks, timelines, and posting plans.
Create engaging, informative, and on-brand content for social media, email campaigns, and print marketing.
Write clear, compelling copy for social media and email communications, and respond to comments and messages in the ICDT! brand voice.
Ensure all content is accurate, complete, and carefully reviewed before publishing.
Capture in-house photos and videos for marketing use, and guide the in-house photographer as needed.
Collaborate with the team to produce creative and informative video content, including footage gathering and editing.
Implement and grow ICDT!’s social media presence across platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn, and Google Business.
Ensure all social platforms are current, active, and aligned with brand standards.
Organize, maintain, and grow the ICDT! YouTube channel over time.
Strengthen community engagement by promoting programs, events, and initiatives in ways that feel warm, accessible, and exciting.
Create, schedule, and manage all Constant Contact campaigns and other high-level community communications.
Ensure outreach is timely, informative, creative, and aligned with organizational goals.
Manage and update the ICDT! website on an ongoing basis.
Ensure content accuracy, brand consistency, and strong user experience.
Support SEO optimization and improvements that increase engagement, conversion, and clarity.
Direct and collaborate with the in-house graphic designer to produce branded marketing assets, including text, images, and video.
Develop and execute marketing campaigns to support enrollment, ticket sales, and fundraising efforts.
Present campaign ideas and plans to the Marketing and Operations Teams, and execute collaboratively.
Work closely with the broader team to ensure all marketing efforts align with ICDT!’s mission, values, and organizational priorities.