Digital Marketing Manager

Beztak • Farmington Hills, MI

9d • Onsite

About The Position

Beztak, a national Real Estate Development, Construction and Property management company, wants you to join our family of talented individuals. We are seeking to hire a Digital Marketing Manager to join our team, in-person in Farmington Hills, MI. ESSENTIAL FUNCTIONS: Maintain a strong knowledge of various company marketing tools and programs including Yardi, RentCafe, G5 websites, G5 CMS, Manage Engine Ticket Center and others as needed Partner with web company to manage the design and build of property websites Craft creative copy for websites and ensure content is monitored and updated regularly and as needed Collaborate with the Director of Digital Marketing and website provider on digital marketing initiatives to manage, analyze and execute implementation of SEO/SEM strategy – keeping pace with industry trends Evaluate various marketing software and systems to make meaningful recommendations of new products that will enhance the site team ability to rent apartments and offer superb customer service. Coordinate new product launches and collaborate with the internal training department on best practices training procedures Perform regular marketing software audits and manage product enhancements Initiate marketing software and product start-ups at property takeovers Manage all property photography: inventories current selections, makes recommendations and coordinates photo shoots and shot lists, catalogues, and uploads images to various feed sources for online display Assist in creation of marketing materials for apartment projects (branding, floor plans, brochures) Partner with Regional Managers to create marketing plans and content for email blasts and outreach for properties with occupancy challenges Ensure quality and brand stands are met PERSONAL QUALITIES: Customer Service Orientation – extends to both internal and external customers. Strong project management skills Confident and dynamic personality Strong creative outlook Proficient computer skills including but not limited to Microsoft Office, Google Docs, and marketing programs. QUALIFICATIONS AND EDUCATION: Bachelor’s degree in Marketing or similar, preferred 1-2 years’ experience in marketing, preferred On site property management experience, a plus BEZTAK PERKS & BENEFITS: Beztak has an exciting, growth-focused culture, and we strongly believe in promotion from within. While certain positions require past work experience in a specific role, you don’t have to have any experience in property management to join the Beztak team. Beztak culture is one that is built upon the three E’s: Excellent, Ethical and Effective, and we pride ourselves on benefits programs and perks that take care of our team. Some of our most popular benefits include: 401(k) with an employer match for every dollar contributed, up to 6% of eligible compensation Generous Paid Time Off in addition to paid company holidays and a “Float” Holiday to celebrate a day or holiday that you hold special Life Insurance, provided at no cost to the employee. Five medical plan options – several including a Health Savings Account with an employer contribution Employee Assistance Program – free, and confidential services for a variety of needs: counseling, pet care, financial services, vacation planning, and more! Employee Referral Program Tuition Reimbursement Program

Requirements

• Customer Service Orientation – extends to both internal and external customers.
• Strong project management skills
• Confident and dynamic personality
• Strong creative outlook
• Proficient computer skills including but not limited to Microsoft Office, Google Docs, and marketing programs.
• Bachelor’s degree in Marketing or similar, preferred
• 1-2 years’ experience in marketing, preferred

Nice To Haves

• On site property management experience, a plus

Responsibilities

• Maintain a strong knowledge of various company marketing tools and programs including Yardi, RentCafe, G5 websites, G5 CMS, Manage Engine Ticket Center and others as needed
• Partner with web company to manage the design and build of property websites
• Craft creative copy for websites and ensure content is monitored and updated regularly and as needed
• Collaborate with the Director of Digital Marketing and website provider on digital marketing initiatives to manage, analyze and execute implementation of SEO/SEM strategy – keeping pace with industry trends
• Evaluate various marketing software and systems to make meaningful recommendations of new products that will enhance the site team ability to rent apartments and offer superb customer service.
• Coordinate new product launches and collaborate with the internal training department on best practices training procedures
• Perform regular marketing software audits and manage product enhancements
• Initiate marketing software and product start-ups at property takeovers
• Manage all property photography: inventories current selections, makes recommendations and coordinates photo shoots and shot lists, catalogues, and uploads images to various feed sources for online display
• Assist in creation of marketing materials for apartment projects (branding, floor plans, brochures)
• Partner with Regional Managers to create marketing plans and content for email blasts and outreach for properties with occupancy challenges
• Ensure quality and brand stands are met

Benefits

• 401(k) with an employer match for every dollar contributed, up to 6% of eligible compensation
• Generous Paid Time Off in addition to paid company holidays and a “Float” Holiday to celebrate a day or holiday that you hold special
• Life Insurance, provided at no cost to the employee.
• Five medical plan options – several including a Health Savings Account with an employer contribution
• Employee Assistance Program – free, and confidential services for a variety of needs: counseling, pet care, financial services, vacation planning, and more!
• Employee Referral Program
• Tuition Reimbursement Program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager