Digital Marketing Manager

Edwards Lifesciences • Irvine, CA

4d • $121,000 - $171,000

About The Position

How you'll make an impact: Strategy & Planning Develop and own the IHFM digital marketing roadmap aligned to business objectives and annual operating plan. Develop and manage digital marketing initiatives and associated marketing programs which support key BU initiatives, product launches and market development efforts while applying consistent execution of Edwards' corporate digital marketing guidelines and trademark requirements. Gain insights from market research to inform digital marketing initiatives Translate brand positioning and clinical insights into integrated digital strategies across paid, owned, and earned channels. Explore and integrate innovative marketing strategies and tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics Define KPIs and measurement frameworks for all digital initiatives. Campaign Development & Execution Lead omnichannel campaigns (web, email, social, paid media, SEO/SEM) targeting clinicians, hospital administrators, and patients. Manage content strategy and ensure consistency across platforms. Gain insights from market research to inform digital marketing initiatives Oversee agency/vendor relationships for creative, media, and analytics. Develop department operational procedures and processes that foster effective communications and collateral Analytics & Optimization Monitor campaign performance using GA4, CRM, and marketing automation tools. Apply A/B testing and data-driven insights to optimize engagement and ROI. Provide expertise and lead the optimization digital marketing effectiveness. Prepare dashboards and executive summaries for leadership reviews. Develop department operational procedures and processes that foster effective communications and collateral Perform analytics and/or interpret metrics to track program effectiveness and ROI; provide recommendations to leadership that affect strategic decisions within the business Collaboration & Governance Collaborate with cross-functional teams (e.g., Regional Marketing) to execute regionally relevant, robust content utilizing regional marketing platforms which ensure a consistent customer experience across all touch points Partner with product marketing, sales, and clinical teams to align messaging and tactics. Ensure all digital assets comply with OPDP guidelines, regulatory/legal requirements, and Edwards branding standards. Support congress and event strategies with digital activations. Oversee the development of creative with agencies. Manage agency priorities and approve expenditures within budget guidelines Act as internal and external digital marketing steward for Edwards' corporate digital marketing and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide Incidental duties

Requirements

• Degree in Marketing, Communications, or related field
• Bachelor's Degree with 8 years of experience or equivalent work experience based on Edwards criteria

Nice To Haves

• Master's Degree or equivalent with 6 years of experience in digital marketing within healthcare, medtech, or pharma based on Edwards criteria
• Proven track record in omnichannel strategy, paid media, SEO/SEM, and CRM.
• Strong analytical skills and proficiency in GA4, GTM, and marketing automation platforms.
• Excellent project management and cross-functional collaboration skills.
• Proven experience in articulating digital initiatives and educate other members of the organization by contributing to the development of new concepts, techniques, and standards
• Experience with marketing automation platforms and tools required (e.g., , web CMS, CRM, ABM platforms); Other platforms preferred (e.g., Marketo, Salesforce.com, Hootsuite)
• Experience working with complex B2B sales processes or Technology/Medical Devices/Pharma industry
• Proven expertise in Microsoft Office Suite, especially Excel and PowerPoint
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
• Extensive knowledge and understanding of digital campaigns, tools, and landscape
• Extensive understanding of related aspects of applying marketing concepts and principles to digital channels
• Strict attention to detail
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast paced environment
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
• Digital Strategy & Innovation
• Omnichannel Campaign Management
• Content Development & Governance
• Data Analytics & KPI Tracking
• Vendor/Agency Management
• Regulatory Compliance Awareness

Responsibilities

• Develop and own the IHFM digital marketing roadmap aligned to business objectives and annual operating plan.
• Develop and manage digital marketing initiatives and associated marketing programs which support key BU initiatives, product launches and market development efforts while applying consistent execution of Edwards' corporate digital marketing guidelines and trademark requirements.
• Gain insights from market research to inform digital marketing initiatives
• Translate brand positioning and clinical insights into integrated digital strategies across paid, owned, and earned channels.
• Explore and integrate innovative marketing strategies and tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics
• Define KPIs and measurement frameworks for all digital initiatives.
• Lead omnichannel campaigns (web, email, social, paid media, SEO/SEM) targeting clinicians, hospital administrators, and patients.
• Manage content strategy and ensure consistency across platforms.
• Oversee agency/vendor relationships for creative, media, and analytics.
• Develop department operational procedures and processes that foster effective communications and collateral
• Monitor campaign performance using GA4, CRM, and marketing automation tools.
• Apply A/B testing and data-driven insights to optimize engagement and ROI.
• Provide expertise and lead the optimization digital marketing effectiveness.
• Prepare dashboards and executive summaries for leadership reviews.
• Perform analytics and/or interpret metrics to track program effectiveness and ROI; provide recommendations to leadership that affect strategic decisions within the business
• Collaborate with cross-functional teams (e.g., Regional Marketing) to execute regionally relevant, robust content utilizing regional marketing platforms which ensure a consistent customer experience across all touch points
• Partner with product marketing, sales, and clinical teams to align messaging and tactics.
• Ensure all digital assets comply with OPDP guidelines, regulatory/legal requirements, and Edwards branding standards.
• Support congress and event strategies with digital activations.
• Oversee the development of creative with agencies.
• Manage agency priorities and approve expenditures within budget guidelines
• Act as internal and external digital marketing steward for Edwards' corporate digital marketing and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide
• Incidental duties

Benefits

• Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager