Principal Digital Brand Designer

Cambridge Mobile Telematics•Cambridge, MA

5h•Hybrid

About The Position

As a Principal Digital Brand Designer I at CMT, you will build a standout, recognizable, and consistent visual brand — and scale it across every surface where CMT shows up. You’ll join a growing creative team and play a central role in shaping how we look and feel across digital, motion, web, and beyond. This role is for a designer who loves the craft of brand building and knows how to leverage modern digital tools and AI to move faster, push further, and make our brand impossible to ignore. You’ll collaborate closely with product, marketing, sales, and recruiting to make sure everything from a trade show booth to a LinkedIn ad to a motion graphic on the homepage looks unmistakably like CMT.

Requirements

Bachelor’s degree or equivalent years of experience and/or certification in graphic design, digital design, creative arts, or a related field
7+ years of relevant working experience in design, with a strong focus on brand building and digital craft
Strong portfolio of brand and digital work — campaigns, motion, web, video, and brand systems
Strong knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and motion/video tools (After Effects, Premiere, Figma, or similar)
Familiarity with WordPress, HubSpot, and Canva — comfortable designing and publishing within the platforms marketing teams actually use day-to-day
Experience building and launching brand guidelines, brand systems, and media kits — and driving adoption across teams
Digital-first instincts: comfort with motion, web graphics, interactive formats, and design systems
Deep fluency with Claude, ChatGPT, Gemini, and other frontier AI systems — you use them daily to scale your work, automate production, and build tools and products for the organizations you support
Hands-on experience with AI photography and video generation (e.g., Midjourney, Runway, Sora, Veo, Flux, or similar), and a point of view on how to use these tools without losing craft
Ability to distill complex ideas into simple, effective designs
Excellent typography, composition, and visual storytelling skills
High level of attention to detail with a results-driven attitude
Demonstrated ability in time management and multitasking; the ability to meet tight deadlines
Ability to work independently with minimal supervision and exercise wide latitude for independent judgment
Strong verbal and written communication skills
Team player with the desire to mentor and raise the bar on craft
Ability and desire to be an evangelist for CMT’s mission and brand
Please provide a link to your portfolio

Responsibilities

Build a standout, recognizable, and consistent visual brand that sets CMT apart in mobility, tech, and AI
Support branding, revenue, and hiring efforts with standout design across campaigns, sales enablement, recruiting content, and executive communications
Maintain CMT’s brand guidelines to give every team the tools to create on-brand work
Website media kit, logo system, color, typography, iconography, photography direction, motion principles
Ensure brand standards everywhere the CMT brand lives — website, social, paid media, events, sales decks, product UI touchpoints, recruiting materials, OOH
Grow a central brand library and drive adoption across Marketing, Sales, Product, and People Operations
Build design tools and systems that enable the entire organization to create content quickly and on-brand — templates, automations, and workflows that scale beyond the design team
Build and maintain an asset library of on-brand video, photography, icons, and templates for teams to pull from and build on
Bring digital design expertise to the role — video, motion, web graphics, and interactive formats — and move the brand forward digitally rather than keeping it locked to print
Leverage digital tools and AI to enhance creative output, accelerate production, and expand what a small team can deliver
Design digital campaigns and assets: paid social, display, landing pages, animated web content, email, motion graphics for events and product launches
Partner with Product, Marketing, Sales, Recruiting, and Events to translate business priorities into creative work that performs
Act as a mentor to other designers and creative contributors on the growing creative team, raising the bar on craft
Track design and brand trends — especially in tech, mobility, and AI — and find new opportunities for CMT’s brand leadership
Consult with other departments to understand their needs and design solutions that work for their audiences
Complete any additional tasks that may arise