Senior Brand Digital Designer, Beauty

Texas L P•Boston, MA

3d•$76,083 - $95,000•Hybrid

About The Position

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR , Honeywell , Vicks , Hot Tools , Drybar , Curlsmith, and Revlon brands, and this role may support one or more of these brands. Look around your home, and you'll find us everywhere, Position: Senior Brand Digital Designer, Beauty Department: Marketing – Beauty Work Location: Boston, MA, Hybrid (work 3 days onsite) Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. What you will be doing: Be part of building a global beauty brand. We are looking for a digital first Brand/Digital Designer with sharp craft and strong concept thinking. You originate big ideas and turn them into scalable systems that work across the full customer journey. You concept for campaigns, packaging, social, paid media, and retail, then use data, insight, and research to explain choices and improve results. Your typography is refined, your layout rhythm and hierarchy are on point, and you know how to build omnichannel toolkits that perform in eComm , social, email, paid media, and retail. You live design and stay curious about what is on your kitchen counter and your bathroom counter, noticing products, packaging, and rituals that inspire new ways to engage beauty lovers.

Requirements

Digital first mindset and fluency designing for social, eComm , email, and paid media with platform best practices.
A good understanding of using data, insight, and research to provide rationale for design decisions and drive continuous improvement.
Demonstrated ability to craft ad sets and landing pages that improve digital marketing KPIs.
A real passion for design, with visible habits for keeping up with trends and changes in the industry.
Team player, collaborator, proactive, with a strong work ethic and personal accountability and ownership.
Strong typographic sensibility and a good sense of layout rhythm and hierarchy.
Figma mastery. Component libraries, variable , templates). File hygiene, spec accuracy, and production discipline.
Bachelor's Degree
5+ years of design experience in beauty or CPG with a portfolio that shows concept thinking, campaign development, and omnichannel systems
Experience with Adobe Creative Suite and Figma
Authorized to work in the United States on a full-time basis

Nice To Haves

Bachelor's Degree in Graphic Design
Experience with emerging technologies
Comfort able using Asana

Responsibilities

Concept and design best in class assets across digital, eComm , social, email, paid media, packaging, retail, and OOH.
Build and extend brand systems, including typography, color, iconography, grids, UI components, and templates.
Develop omnichannel campaign toolkits and variations that scale across placements and aspect ratios.
Craft compelling ad sets and landing pages, backed by data and testing plans, to improve digital marketing KPIs.
Create optimized assets for DTC and retailer sites, including PDP modules, banners, landing pages, and educational content.
Prepare production ready files and handoffs, maintain version control and organization standards, and uphold accessibility and platform best practices.
Translate briefs and brand strategy into smart concept options and clear visual systems.
Create campaign concepts, key visuals, and style guides with the AD and CD, including packaging expressions and retail adaptations.
Create storyboards and light motion briefs for social first video, product demos, and animations.
Apply data, insight, and research to provide clear rationale for design choices and iteration plans.
QA deliverables for specs, legibility, color, and accessibility prior to handoff.
Partner with Brand Marketing and Social on messaging alignment, timing, and channel nuances.
Collaborate with eComm and Performance Marketing on conversion focused layouts, testing plans, KPI readouts, and landing page optimization.
Coordinate with Production and VM on print ready adaptations and in store needs.
Manage a high volume design queue with a balance of speed and craft.
Contribute to calendars, reviews, and post mortems with clear, constructive input and documented learnings.
Maintain libraries, components, Figma variables, and naming conventions for scale and reuse.