Brand Expression Designer – Digital Commerce & Social

Procter & Gamble • Cincinnati, OH

1d • Onsite

About The Position

This role offers the opportunity to influence how iconic brands are presented in culture, on digital platforms, and at critical consumer decision points. As a Brand Expression Designer specializing in digital commerce and social media, you will be a hands-on creative responsible for bringing brand narratives to life through strong visuals, meticulous craft, and platform-specific strategies. You will design content that is not only aesthetically pleasing but also performs effectively, connects with audiences, and drives engagement. The position is within a dynamic, in-house design studio that operates with the agility of a startup and the ambition of an agency, supported by the extensive reach and purpose of P&G brands used by millions daily. This role is ideal for individuals who are socially adept, creatively driven, detail-oriented, and eager to see their work widely disseminated.

Requirements

• Bachelor’s Degree in Graphic Design or related creative field
• A design portfolio that demonstrates exceptional design fundamentals (typography, layout, color, composition, visual hierarchy) across various touchpoints, including digital/social. Please upload with application when applying
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator; motion tools are a plus) and familiarity with Figma.
• A social-native mindset — you understand trends, formats, and why things work in feeds.
• Curiosity, learning agility, and openness to experimenting with AI-powered creative tools.
• Ability to manage multiple projects, move fast, and stay organized without losing craft.
• A collaborative, positive energy — you like making things together and making them better.

Nice To Haves

• Experience with motion, simple animation, or short-form video.

Responsibilities

• Create scroll-stopping brand expression across social, paid media, and digital commerce platforms (Amazon, Walmart, Target, TikTok, Instagram, YouTube, and beyond).
• Design platform-native content (static, simple motion, short-form video, and digital shelf assets) optimized for how people actually behave online.
• Translate brand strategy, product benefits, and cultural moments into clear, compelling visual ideas.
• Work quickly and iteratively, responding to briefs, trends, and performance insights with speed and creativity.
• Maintain and elevate brand consistency while pushing visual systems forward in fresh, modern ways.
• Collaborate closely with cross-functional partners who hold significant knowledge in performance marketing, data, design strategy, media, among others.
• Use AI-powered tools (Adobe Firefly and beyond) to accelerate ideation, iteration, and execution – AI is part of the workflow, not a side project.
• Iterate work based on feedback, testing, and performance signals to continuously improve impact.
• Own your work from concept through final delivery, with pride in craft and attention to detail.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees