Principal Creative

Engine

10d • $204,000 - $240,000

About The Position

Engine is hiring a Principal Creative to join its Brand team and activate the Engine brand across high-impact moments. The role extends beyond creative direction and campaign execution to building creative platforms that define how the brand appears in the world.

The Principal Creative will lead integrated brand campaigns, digital experiences, growth campaigns, social content, product launches, and other brand initiatives. They will develop the big ideas behind each initiative and guide them through delivery with creative rigor and strategic clarity, balancing campaign-platform development with hands-on work on focused creative projects.

The role partners closely with Brand Strategy to ensure campaigns and experiences are grounded in sharp insight and clear positioning, and that strategic thinking is translated into bold, cohesive work designed to perform across touchpoints. The Principal Creative will also lead multidisciplinary creative teams and agency partners, present concepts to senior stakeholders and executives, and identify opportunities to extend and evolve the brand.

Requirements

• 12+ years of experience in creative direction or integrated marketing.
• A portfolio demonstrating strong conceptual thinking across brand campaigns, digital experiences, and growth creative.
• A proven track record of developing brand and campaign platforms from brief through launch at a high creative standard.
• Strong project leadership, organization, and decisiveness, with the ability to move complex initiatives forward while maintaining creative momentum.
• Ability to partner closely with strategists, designers, copywriters, and producers.
• Ability to lead both large-scale integrated campaigns and focused, craft-driven creative projects.
• Highly conceptual approach and a sharp eye for how ideas extend across touchpoints, channels, and formats.
• Confident communication and presentation skills, including the ability to advocate for creative decisions at the executive level.
• Comfort operating in a fast-moving environment where strategic clarity and creative ambition must coexist.

Responsibilities

• Lead the development of brand and campaign platforms, translating strategy into extensible ideas that scale across channels and contexts.
• Activate the Engine brand across integrated campaigns, digital experiences, growth campaigns, product launches, and brand moments.
• Own projects from brief through delivery, setting creative direction, driving decisions, and maintaining a high creative bar.
• Partner with Brand Strategy to ground creative work in insight, positioning, and strategic intent.
• Lead and inspire multidisciplinary creative teams and agency partners, providing direction and feedback throughout the creative process.
• Oversee smaller creative projects with the same ambition and craft as large-scale campaigns.
• Present creative concepts and campaign platforms to senior stakeholders and executive leadership.
• Identify opportunities to extend and evolve the Engine brand into new channels, formats, and moments.

Benefits

• Equity for all employees.
• Some roles may be eligible for annual bonuses or commissions.
• Benefits are available; the job posting directs applicants to Engine's website for the full list.
• A hybrid-hub model, with roles supported in offices or fully remote depending on the role.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed