Principal, Content Transformation & Strategy

Adobe•San Jose, CA

18h•$148,900 - $271,500

About The Position

The Principal, Content Transformation & Strategy, will be responsible for providing functional expertise in customer-centric content development to communicate the value proposition of Adobe’s enterprise solutions as well as how Adobe’s Digital Strategy Group (DSG) drives enterprise impact. Reporting to the Director, Customer Innovation & Strategy, within DSG, this person will play a critical role in helping elevate and scale how DSG and Adobe’s enterprise sales teams articulate Adobe’s story to key customers—translating complex capabilities and workflows into clear, compelling, and differentiated narratives that resonate with executive decision makers and accelerate sales momentum. This individual will partner across DSG, enterprise sales, product leaders and specialists, product marketing, enterprise marketing, and enablement teams to drive consistency, quality, and impact of enterprise messaging across the field. The role is highly cross-functional and requires a blend of strategic thinking, content development excellence, and executional rigor.

Requirements

Bachelor’s degree or equivalent experience in communications-related field (e.g., English, journalism, marketing)
10+ years of experience in content strategy, user-centered technical communications, enterprise messaging, product marketing, or a related function
Experience with sales enablement and technical training in an enterprise organization strongly desired
Excellent communication skills with the exceptional ability to translate complex ideas into simple, engaging, and actionable narratives
Proven experience developing executive-level content and customer-facing materials (e.g., presentations, proposals, whitepapers)
Experience working in cross-functional, global environments with the ability to align diverse perspectives
Strong attention to detail and commitment to high-quality, polished outputs
Self-starter with the ability to operate in a fast-paced, evolving environment and drive ambiguity to clarity
Familiarity with Adobe’s product portfolio—or similar technology platforms—a strong plus
Love of—or acceptance of—Oxford commas and sentence case as corporate style

Responsibilities

Help define and evolve DSG’s storytelling framework, ensuring alignment to Adobe’s broader narrative while tailoring for account-level conversations
Translate complex product capabilities, industry perspectives, and strategic initiatives into clear, concise, and compelling customer-specific narratives
Partner with DSG and account teams to shape narratives and messaging that differentiate Adobe and move opportunities forward
Ensure consistency and quality across all strategic content, establishing standards, templates, and best practices
Provide on-demand storytelling support for high-priority accounts and strategic deals
Stay current on industry trends and competitive narratives to ensure Adobe remains differentiated and relevant in customer conversations
Help transform DSG content into scalable, reusable, and modular assets that can be easily adopted across industries, regions, and teams
Help redefine how content is created, maintained, and shared—focusing on simplification, clarity, and usability
Build frameworks that enable rapid customization of content for industries, use cases, and customer maturity levels
Develop and drive content strategy for customer-facing insights and internal DSG-developed self-service platforms, including user documentation and training modules
Collaborate on customer workshop development and readout materials
Identify gaps in current content strategy and drive net-new content development aligned to key business priorities
Partner with enablement teams to deliver custom training for DSG to ensure strategic understanding of new capabilities, sales plays, and customer profiles
Lead DSG training to ensure adoption of storytelling frameworks and content assets
Gather feedback from DSG and the field to continuously refine messaging and improve real-world usability and impact