Brand Designer, Iconography & Illustration - Instagram Brand Studio

Meta•San Francisco, CA

3d•$177,000 - $248,000

About The Position

Meta is seeking a Principal Communication Designer to define and lead the strategic visual communication direction across Meta's family of apps and platforms. In this role, you will operate at the highest level of craft and systems thinking - shaping how Meta communicates with billions of people through typography, layout, motion, data visualization, and editorial design. You will set the standard for communication design quality and consistency across the organization, influencing product, marketing, and brand design teams through frameworks, principles, and direct partnership on the most complex and high-visibility design challenges.

Requirements

12+ years of experience in communication design, with demonstrated expertise in typography, editorial systems, data visualization, and motion design at scale
A portfolio demonstrating principal-level communication design work, including complex system design, high-visibility campaigns, and cross-platform visual communication frameworks
Experience defining and scaling communication design systems across large, multi-surface product or brand ecosystems
Experience influencing design direction and decisions at an organizational level through written frameworks, design principles, and executive-level presentations
Proficiency in Figma, Adobe Creative Suite, and motion design tools, with experience delivering production-ready assets across digital and physical surfaces

Nice To Haves

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience with data visualization design for complex datasets across interactive and static formats
Experience designing communication systems for global audiences, including multilingual typography and right-to-left layout considerations
Background in both product and brand communication design, with the ability to bridge the two disciplines within a large technology organization

Responsibilities

Define the strategic direction and standards for communication design across Meta's product and brand surfaces, including typography systems, editorial layout, data visualization, and motion-driven storytelling
Lead the development of scalable communication design frameworks and guidelines that enable consistent, high-quality execution across cross-functional design teams
Partner with product design, brand, marketing, and engineering leadership to shape how information architecture and visual hierarchy are expressed across Meta's platforms
Identify and solve the most ambiguous and high-impact communication design challenges across the organization, from system-level decisions to individual high-stakes executions
Establish and evolve Meta's typographic and layout systems, ensuring they perform across diverse content types, languages, and device contexts
Drive the integration of motion and animation principles into communication design, defining how transitions, reveals, and animated data storytelling enhance clarity and engagement
Provide strategic art direction and design leadership to other designers across teams, elevating the overall quality and coherence of communication design output
Represent communication design thinking in executive-level reviews, building alignment on long-term design vision and advocating for craft standards at the organizational level
Identify opportunities to evolve communication design practice through emerging tools, AI-assisted workflows, and new interaction paradigms across Meta's surfaces