Principal Brand Strategist

KRAFTON•El Segundo, CA

About The Position

KRAFTON is dedicated to identifying and publishing games worldwide that offer a uniquely enjoyable experience, crafted by our globally recognized production studios known for their distinctive creativity. We continuously push the boundaries of gaming enjoyment by embracing new challenges and technologies and expanding our platforms and services to captivate an even larger fan base. Best known for the genre-defining worldwide sensation PUBG: Battlegrounds, our stellar studios based across the globe include PUBG Studios, Striking Distance Studios, Unknown Worlds, Bluehole Studio, RisingWings and more. In collaboration with our passionate and driven team, we strive to establish ourselves as a renowned creator of masterpieces in the global gaming market. KRAFTON Americas operates as the regional publishing arm of a Seoul-headquartered global studio, supporting a portfolio that includes the PUBG and Subnautica franchises. You will join a close-knit, high-accountability publishing team that works across multiple titles simultaneously, partnering closely with a cross-functional team of publishing craft experts. Our GPD counterparts own global strategy; our team's value lies in bringing deep regional expertise, agile execution, and a clear player perspective to the table. As Principal Brand Strategist, you'll be the team's brand authority across that full surface: stewarding creative quality on live paid media campaigns, servicing brand requests from our GPD partners, and bringing brand and product identity to the strategic pitches the team carries to executive leadership. You'll also lend your brand and publishing skillset across the team's active workstreams, spanning both announced and unannounced titles. The mandate is deliberately broad, spanning upstream brand strategy and downstream creative stewardship, and it requires someone who can hold the quality bar in both. This is a 6 month W2 contract.

Requirements

12+ years of experience in brand strategy, brand marketing, or integrated marketing, including significant games industry experience
Experience directing brand or publishing strategy across multiple markets for a major games portfolio
Hands-on experience reviewing and directing campaign creative, including paid media, with a track record of holding the quality bar
Experience managing agency and vendor relationships across creative and media
Track record of building brand strategy that connects product identity to audience and business outcomes
Experience presenting brand and campaign strategy to executive stakeholders
Strong cross-functional collaboration across marketing, creative, community, and partnerships
English business communication skills, written and verbal
No impediment to occasional international travel

Nice To Haves

Experience spanning brand architecture, strategy and creative work
Experience pitching or building strategic market pitches for executive leaders
Experience managing multidisciplinary teams covering brand, creative, paid media, communications, and community
Deep familiarity with the Americas markets, including US and Canada
Experience with esports, creator, or community-driven marketing programs
Agency-side experience in account or communication strategy

Responsibilities

Own brand stewardship across the team's paid media campaigns, including copy and creative review and approval recommendations
Provide direct, actionable feedback to creative teams, media partners, and agencies on campaign assets
Manage intake, prioritization, and delivery of brand strategy and creative requests from global product and development partners
Translate product and market theses into visually compelling, brand-grounded executive pitches, partnering with strategy leads
Define brand and audience positioning for proposed products at the concept stage, including identity, tone, and differentiation
Set and uphold creative quality standards across team outputs, from campaign assets to executive presentations
Advise team leadership on brand architecture, campaign strategy, and creative resourcing
Coordinate brand consistency across regional campaign work and global franchise guidelines
Contribute to audience and community insight development for the Americas markets