Principal Associate, Content Strategist (Tech Blogs)

Capital One • Richmond, VA

29d

About The Position

At Capital One, we use real-time data at scale, AI and machine learning, and the power of the cloud to solve challenging industry problems and build products, services, and experiences that can make a real difference in millions of peoples’ lives. Now, we need a content strategist to help tell these highly technical stories. In this role, you’ll lead the strategy for Capital One’s Tech Blog, working across tech and marketing teams to produce content that connects with a global community of technologists who seek deeply technical information that shows the work behind the hype. We are seeking someone who understands and identifies complex technical stories, can engage internal authors, and package stories into compelling, high-quality blog articles that appeal to a niche technologist audience. This role is ideal for someone with a background in technical writing, engineering, or science, who can seek out and promote topics that will capture the attention of this fast-paced technology field that includes data scientists and researchers, software engineers, and data management professionals. You’ll collaborate with associates from across the company, manage stakeholder relationships, set a strategic roadmap to growth, and deliver meaningful content that showcases why Capital One is a leader in technology.

Requirements

• Bachelor's degree or military experience
• At least 4 years of content strategy experience for a technical audience
• At least 2 years of experience writing and editing technical, scientific, or engineering content
• At least 2 years of experience publishing content using content management systems

Nice To Haves

• 1+ years experience with strategic Search Engine Optimization (SEO)
• Experience in tech marketing, or a knowledge of technology fundamentals in AI/ML, cloud computing, software engineering, or data management
• Persuasive, excellent written and oral communication, presentation, and editing skills
• Ability to partner effectively with cross-functional teams, work autonomously, and navigate ambiguity (including senior stakeholders, creative teams, operations, legal, and Public Relations)
• Skilled relationship-builder with strong, high-leverage internal networks
• Ability to analyze content analytics to provide evidence-based recommendations

Responsibilities

• Set strategy for the external-facing Capital One Tech Blog, ensuring articles align with Brand department and stakeholder objectives.
• Lead program management for the blog, including submission tracking, review status and program capacity.
• Review content for SEO/GEO/AEO optimizations to attract organic audiences to our content.
• Input and QA blog content within our CMS platform as part of the final publishing process.
• Own publishing/reporting across syndicate channels, including Medium.
• Leverage process improvements and AI tools to create efficiencies in article creation, editing, and reviews.
• Lead blog outreach by building relationships with Capital One technologists to foster a robust roster of engaged authors.
• Lead regular content audits to ensure published content remains relevant and updated.
• Manage a cross-channel editorial calendar for Tech content on site and social platforms, and regularly meet with stakeholders to align on tactics and cross-team collaborations.
• Set benchmarks for article success and report out metrics through regular reporting cycles.
• Collaborate with the creative team to select and develop static/video blog graphic needs for social and site channels.

Benefits

• performance based incentive compensation
• cash bonus(es)
• long term incentives (LTI)
• comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Principal