Principal Amazon PPC Specialist (Enterprise Brands, Seller Central)
About The Position
Luminize is a top Amazon seller that is looking for a Principal Amazon PPC Specialist to own large enterprise brands and manage hundreds of thousands of dollars in monthly ad spend. This role is for someone who can handle escalations and rebuild campaign structures independently. The position requires a deep understanding of contribution margin, not just ROAS, as the company owns the inventory. A significant portion of the week (60-70%) will be spent on hands-on execution within the Amazon Ad Console, including campaign restructuring, Search Term Report analysis, negation strategy, and evaluating the value of branded spend against organic rank. This is a hands-on role where strategists are expected to work directly in the console, regardless of level.
Requirements
- Hands-on management of Amazon Sponsored Products or Sponsored Brands inside Ad Console within the last 12 months
- Hands-on Google Ads or Microsoft Ads paid search experience (with expected Amazon depth for this level)
- 8+ years in advertising, with at least 4 years in Amazon PPC
- Most recent platform work no more than 18 months old
- At least one named enterprise account personally owned, with controlled spend and a measurable change implemented
- Experience building something (toolset, template, training module, playbook) that others adopted and used beyond your immediate team
- Expert fluency in negation strategy, match types, harvesting rules, and Top of Search modifiers, including click or spend thresholds before negating
- Ability to reason about spend against contribution margin when inventory is owned
- Proficiency in Excel or Sheets analysis, including building models
- Experience running high-stakes enterprise client meetings and owning escalations in front of stakeholders
- Ability to work onsite in San Diego 5 days a week
Nice To Haves
- Agency experience across a large book of business
- Experience with Perpetua, Helium 10, or similar tooling
- Experience with Walmart Connect, Instacart Ads, or other retail media platforms
- Vendor Central depth alongside Seller Central experience
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
Responsibilities
- Lead Amazon PPC strategy and manage complex advertising campaigns
- Partner with enterprise clients, solving high-impact challenges and delivering measurable results
- Analyze campaign data to craft insights and action plans that drive growth
- Mentor junior strategists and shape internal best practices
- Stay ahead of industry trends and leverage AI to optimize performance
- Design tools and templates that improve efficiency across the organization
- Own enterprise accounts end to end, including escalations and cross-functional issues
- Build toolsets, templates, and playbooks for the entire department
- Develop other strategists and own SME and training content for advertising functions
Benefits
- Comprehensive medical coverage through Anthem Blue Cross
- Dental & vision insurance, including orthodontia and annual exams
- Pet benefits (savings on vet care, products, and services)
- Paid Vacation (accrue 120 hours a year, with rollover)
- Paid holidays and sick time
- 401(k) with company match
- Relocation support available
- Free building gym access
- 24/7 paid downtown parking
- Secure bike storage
- Exclusive discounts at tower restaurants and cafes
- Ergonomic standing desks and premium workstations
- Fully stocked kitchen with snacks and espresso
- Monthly all-company lunches
- Team lounge with a pool table
- Udemy course access and additional training
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What This Job Offers
Job Type
Full-time
Career Level
Principal
Education Level
Associate degree
