About The Position

The Principal Account Executive (PAE) will oversee large, strategic enterprise and major accounts, driving high-value solutions and services across the organization. The Principal Account Executive is expected to be a subject matter expert, leveraging deep technical knowledge and business acumen to design and execute comprehensive solutions for complex customer needs. Recognized as a peer mentor to junior talent and new Coworkers. This role involves working closely with senior leadership both within CDW and with client organizations to shape long-term strategies and ensure consistent, high-impact growth. Leveraging advanced technical fluency, market insight, and executive-level relationship management to identify underserved customers and deliver transformative business outcomes.

Requirements

  • A minimum of ten (10) years of direct selling experience in a high-tech, customer-facing sales environment.
  • Bachelor’s degree in a STEM-related field, Business Administration, or equivalent practical experience.
  • In-depth understanding of key technologies, including but not limited to Cisco, Microsoft, IBM, EMC, and HP, as well as competitive equivalents.
  • Exceptional verbal and written communication skills, with the ability to engage effectively with stakeholders at all levels.
  • Proven sales expertise, with a demonstrated ability to meet targets and inspire enthusiasm in the sales process.
  • Strong strategic planning, time management, and organizational skills, with a keen attention to detail.

Nice To Haves

  • Recognized as a peer mentor to junior talent and new Coworkers.
  • Leveraging advanced technical fluency, market insight, and executive-level relationship management to identify underserved customers and deliver transformative business outcomes.
  • We’re looking for people who bring curiosity, a learner’s mindset, and a willingness to engage with ever-evolving technology and tools.
  • We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI.
  • Our goal is to create a culture where AI enhances—not replaces—human creativity and decision-making.
  • You don’t need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.
  • Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants.
  • During our application process, our goal is to understand your experience, strengths, skills, and qualifications.
  • As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating.
  • We encourage candidates to embrace an AI mindset, one that’s curious, adaptive, and ready to explore what’s possible.
  • We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.

Responsibilities

  • Navigate highly complex, multi-location enterprise deals, aligning stakeholders with divergent objectives toward a unified vision and solution strategy.
  • Articulate CDW’s full technology ecosystem and services portfolio with confidence, adapting messaging to influence C-level buyers and IT decision-makers.
  • Maximize sales efficiency through mastery of CDW’s suite of selling tools and platforms, optimizing pipeline velocity and minimizing administrative overhead.
  • Translate executive-level strategic objectives into executable programs that measurably improve seller effectiveness and account performance.
  • Partner with Sales leadership to identify high-potential initiatives, define KPIs, and align programs with broader go-to-market strategy.
  • Analyze program data, customer insights, and seller feedback to refine go-to-market approaches, enhance engagement, and accelerate adoption.
  • Design and sustain a scalable enablement framework that supports continuous learning, strategic upskilling, and onboarding for new and tenured sellers alike.
  • Lead cross-functional collaboration across Sales, Marketing, Solutions Architects, Digital, and Operations teams to execute growth plans.
  • Influence senior leadership and client executives through data-driven insights, contributing to strategic account planning and enterprise-level forecasting.
  • Consistently achieves or exceeds 100% to goal through a blend of new books acquisition, upsells, and retention across the largest and most strategic accounts.
  • Supports the development and execution of account prioritization framework, incorporating customer lifecycle stage, relationship maturity, competitive positioning, whitespace opportunity, and long-term revenue potential.
  • Balances between short-term wins and multi-year growth strategies across assigned accounts.
  • Creates and implements comprehensive account strategies, articulating a long-term vision for success, defining measurable business outcomes, and designing contingency pathways.
  • Aligns internal and external stakeholders to shared goals while continuously identifying expansion opportunities.
  • Expertly navigates complex buying cycles, understanding internal client constraints and timing, mapping influence chains, and ensuring forward movement across decision stages.
  • Enables the client to maintain momentum while minimizing friction in the procurement process.
  • Builds lasting client partnerships through credibility and consultative engagement.
  • Establishes shared success criteria, communicates value realization, and continuously aligns offerings to evolving business priorities and establishes clear impact measurement metrics.
  • Leads advanced stakeholder management by conducting multidimensional stakeholder mapping, customizing value propositions, managing conflicting interests, and co-creating solutions that reflect both business objectives and personal motivations.

Benefits

  • Annual bonus target of 300% subject to terms and conditions of plan
  • Salary ranges may be subject to geographic differentials
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