Pricing Analyst

Wingstop•Dallas, TX

About The Position

The Pricing Analyst supports Wingstop’s Menu & Pricing vertical in developing, executing, and measuring menu-pricing, promotional, and value strategies. The role turns pricing strategy into clear, market-relevant recommendations and disciplined execution that franchisees can understand and support. Working with Pricing, Menu Strategy, Marketing, Digital, Technology, Finance, Operations, and Franchise Business Management, the analyst provides analytics, testing, execution coordination, and performance tracking to support sound decisions and consistent implementation. The position also supports franchisee engagement through pricing rounds, coordinates approved changes across systems and consumer touchpoints, and maintains documentation of recommendations, tests, exceptions, execution status, and assumptions. Success is measured by the quality, timeliness, and business relevance of analyses; accurate, on-time execution; useful reporting and test readouts; competitive and market-value intelligence; and effective cross-functional coordination.

Requirements

  • Bachelor’s degree in Business, Finance, Economics, Analytics, Statistics, Engineering, Marketing, or a related field.
  • At least 2 years of experience in pricing, revenue growth management, analytics, finance, strategy, consulting, or a related commercial role.
  • Advanced Excel skills and experience working with large datasets.
  • Strong analytical and financial-modeling capabilities, including comfort with pricing, elasticity, forecasting, and profitability analysis.
  • Ability to translate complex analyses into concise, practical recommendations and clear stories for a range of audiences.
  • Excellent written, verbal, presentation, and project-management skills.
  • High attention to detail and ability to manage multiple priorities and time-sensitive execution work.
  • Strong cross-functional collaboration skills and a pragmatic, solutions-oriented approach.

Nice To Haves

  • Experience with SQL, Tableau, Power BI, Snowflake, Python, or R.
  • Experience in restaurants, retail, consumer products, foodservice, or a franchised business.
  • Prior exposure to franchisee or operator conversations and pricing platforms.

Responsibilities

  • Support the development of pricing strategy, price guardrails, and governance using analysis of pricing, transactions, check, mix, cost, margin, guest behavior, and market conditions.
  • Conduct competitive price-gap and value-positioning analysis.
  • Analyze pricing performance across markets and locations to identify opportunities and risks related to guest behavior, revenue, profitability, and value perception.
  • Support pricing recommendations for menu, promotional, and other commercial initiatives.
  • Support the development and refinement of pricing architecture, menu strategy, value propositions, and promotional guardrails.
  • Monitor pricing effectiveness and consistency across markets, identifying opportunities to strengthen governance while allowing appropriate local flexibility.
  • Prepare clear, decision-ready analyses and materials for Pricing leadership, senior management, and franchisee-facing conversations.
  • Support the design and execution of tests for pricing, value propositions, menu strategy, bundles, and promotions.
  • Define measurement plans and success criteria with the Menu & Pricing team, analyze test results, and recommend whether to scale, refine, or discontinue initiatives.
  • Monitor the impact of pricing actions and promptly surface insights, risks, and recommended actions.
  • Support franchisee engagement and change management throughout pricing rounds, including intake discussions, recommendation reviews, follow-up, and adoption tracking.
  • Monitor pricing requests and exceptions, escalate decisions as appropriate, and help maintain approved price architecture and governance.
  • Coordinate execution of approved pricing and promotional changes across relevant systems and consumer touchpoints.
  • Work with cross-functional teams to document requirements, support testing, confirm accurate implementation, and resolve data or execution issues.
  • Support the Menu & Pricing team’s relationship with the revenue management system provider, including data validation, issue tracking, and performance monitoring.
  • Maintain clear documentation of pricing recommendations, test results, exceptions, execution status, and key assumptions.

Benefits

  • Unlimited paid time off for exempt employees.
  • One paid volunteer day of your choice.
  • Competitive bonus structure for eligible roles.
  • Team member stock purchase plan.
  • Health savings or flexible spending account options.
  • 401(k) matching: dollar for dollar on the first 3% and 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation.
  • Comprehensive medical, dental, and vision benefits.
  • Basic life and AD&D insurance provided.
  • Pet insurance.
  • Education assistance.
  • Wellness reimbursement program.
  • Paid maternity and paternity leave.
  • Lunch provided every Tuesday and Thursday in the office.
  • Discount on Wingstop gift cards.
  • Onsite game room.
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