PR Specialist

Floowi•Weston, FL

15h•Remote

About The Position

Floowi is hiring a senior, hands-on PR Specialist to independently manage 4–6 client accounts for an earned-media PR agency. The agency helps organizations and subject-matter experts build public authority through media relations and thought leadership across sectors such as B2B technology, cybersecurity, healthcare, public policy, education, and culture. The role owns earned-media execution from research through placement, including journalist identification, timely and defensible angle development, personalized pitching, thought leadership writing, coverage generation, and senior client relationships. The position is 100% remote for LATAM-based candidates, with a full-time schedule aligned with EST and an ASAP start date.

Requirements

3–4 years of experience in agency PR or in-house communications, including substantial hands-on journalist pitching and earned-media placement experience.
Demonstrated media placements across at least two unrelated sectors, with the ability to explain the strategy, targeting, pitching, and execution behind the results.
Direct experience in at least one of these areas: cybersecurity or enterprise technology; healthcare, health technology, or biotech; government and public policy; education; culture and the arts; nonprofits; or energy and renewables.
Exceptional native-level American English writing skills and experience creating media pitches, bylines, op-eds, contributed articles, thought leadership, and client-facing communications.
Strong experience with PR and media intelligence tools such as Muck Rack, Cision, Meltwater, Prowly, Qwoted, or equivalent platforms.
Direct ownership of senior client relationships and experience managing multiple accounts with a high level of autonomy.
Experience using AI for research, media-list development, angle exploration, monitoring, synthesis, and reporting, with a rigorous process for verifying reporters, beats, facts, statistics, and sources.
Advanced English proficiency (C1+).
LATAM location eligibility.

Responsibilities

Own end-to-end media relations across 4–6 client accounts, including media intelligence, reporter targeting, pitching, follow-ups, placements, writing, tracking, and client communication.
Research unfamiliar sectors, identify relevant reporters and editors, build targeted media lists, monitor news cycles, and find timely angles clients can credibly address.
Write personalized pitches, bylines, op-eds, contributed articles, and thought leadership content tailored to publications, audiences, and industries.
Manage pitch and follow-up sequences, journalist responses, briefings and interviews, embargoes, exclusives, corrections, and supporting materials.
Manage day-to-day client relationships through weekly status updates, monthly coverage reporting, interview preparation, expectation setting, and proactive recommendations.
Maintain detailed account trackers and identify new media angles, formats, calendar hooks, awards, partnerships, and speaking opportunities.