PR Specialist, AI

Apple • Cupertino, CA

8h

About The Position

Apple’s worldwide communications team informs the world about the company, its innovative products and services, and the values that drive it. The team includes professionals with backgrounds in public relations strategy, journalism, buzz marketing, event production, and other creative fields.

As a specialist on the AI PR team, you will help shape the global narrative around capabilities powered by AI. You will inform strategy and storytelling for Apple’s approach to generative AI, working at the intersection of hardware, software, and services.

Requirements

• At least 2 years of experience in public relations, in a PR agency or corporate setting.
• Experience working directly with reporters and content to shape positive media coverage.
• Ability to quickly analyze media coverage and sentiment, anticipate potential issues, and apply insights to the team’s work.
• Excellent command of English, both written and verbal.
• Bachelor’s degree in communications or equally relevant experience.

Nice To Haves

• Positive team player who thrives working with others and is excited to represent Apple.
• Fast learner passionate about consumer technology.
• Creative thinker with experience in, or enthusiasm for, working with press and creators to drive meaningful impact for launches and momentum PR campaigns.
• Strong organizational skills, with the ability to focus, simplify tasks, and manage multiple projects and programs from start to finish under pressure.
• Exceptional written and verbal communication skills and superb attention to detail.
• Self-starter with insatiable curiosity who connects dots quickly and sees around corners.
• Effective collaborator who can work cross-functionally across teams and geographies while demonstrating integrity.
• Ability to quickly analyze media coverage and social sentiment for an executive audience.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Help shape the global narrative around capabilities powered by AI.
• Inform strategy and storytelling for Apple’s approach to generative AI.
• Work at the intersection of hardware, software, and services.
• Work directly with reporters and content to shape positive media coverage.
• Analyze media coverage and sentiment, anticipate potential issues, and apply insights to the team’s work.
• Collaborate across teams and geographies.
• Manage multiple projects and programs from start to finish.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level