PR Manager

Imada Wong Communications•New York, NY

1d•Hybrid

About The Position

IW Group is a premier multicultural advertising and marketing agency with a national footprint, operating in Los Angeles, San Francisco, and New York. Recognized as Ad Age and Ad Week’s 2025 Multicultural Agency of the Year and honored by PRWeek for 2025 Best in Multicultural Marketing, IW Group is known for creating culture-shaping campaigns that resonate with diverse audiences and elevate global and national brands. At the core of IW Group’s success is a strategic blend of storytelling, cultural intelligence, and innovation, driving work that not only connects authentically but also delivers measurable business impact. The agency partners with a wide range of brands to craft distinctive, insight-driven campaigns that engage multicultural and cross-generational audiences in meaningful ways. The Public Relations Manager will lead the development and execution of integrated PR and influencer campaigns that engage Asian American media outlets and diverse consumer audiences. This role blends media relations, influencer partnerships, corporate communications, and public affairs, requiring a deep understanding of AAPI cultures, lived experiences, and key community issues. The ideal candidate brings a strong network of multicultural media and influencer contacts, along with strategic insight into current affairs, public policy, and industries such as retail, fast food, and franchising.

Requirements

Bachelor’s degree in Public Relations, Communications, Marketing, or a related field
Minimum of 5 years of public relations experience, including at least 3 years within a PR agency environment
Proven track record of success in media and influencer relations
Strong client management skills, with the ability to effectively organize workflows and drive projects forward
Excellent written and verbal communication skills, including strong copy editing abilities
Deep understanding of Asian American communities and broader multicultural audiences
Ability to manage multiple projects simultaneously, meet tight deadlines, and exercise sound judgment under pressure
Familiarity with the press landscape and experience within the QSR (quick-service restaurant) industry
Proficiency in major social media platforms (TikTok, Instagram, X) and presentation tools (PowerPoint, Google Slides, Canva)
Working knowledge of audio and video editing for social media content creation
Experience leveraging AI tools, such as ChatGPT, in a professional setting
Willingness to travel as needed

Nice To Haves

Fluency in an Asian language (reading and writing) is a plus
Interest in and understanding of corporate communications, public affairs, retail, fast food, and franchise industries

Responsibilities

Partner with the Director of Publicity, Entertainment to drive strategic communications, oversee account management, and lead reporting and creative initiatives
Lead the development and execution of integrated PR and influencer campaigns, emphasizing strategic insight, resourcefulness, and innovation
Craft compelling narratives and pitch stories that secure high-impact placements across Asian American and mainstream media outlets
Cultivate and maintain strong relationships with media and influencers, building and managing robust, targeted contact networks
Mentor and guide junior team members, providing direction on campaign management and execution
Develop impactful presentation decks and pitch materials that elevate storytelling and client engagement
Serve as a subject matter expert on AAPI community and culture, informing client strategies with authenticity and nuance
Monitor industry trends, media landscapes, and cultural moments to shape forward-thinking strategies
Contribute to broader brand initiatives and campaigns, supporting overall company growth and visibility