PR & Communications Manager (Remote Canada)

Directive•Toronto, ON

2d•Remote

About The Position

Directive is the leading marketing agency for B2B. We’re the go-to partner for enterprise brands tackling complex marketing challenges. Our Communications division is growing, and we're looking for a strong PR practitioner to do exceptional client work and grow with us. The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership — while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice.

Requirements

4–7 years of experience in PR and communications
Strong written and verbal communication skills with a flair for creativity
Agency experience required; B2B or B2B tech experience strongly preferred
Demonstrated track record of earning meaningful media coverage
Strong media relationships and the ability to build new ones quickly
Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content
Ability to translate complex B2B narratives into sharp, compelling pitches and stories
On the pulse of industry news and trends across media and social media
Comfort using AI tools to sharpen research, targeting, and workflows
Willingness to travel to visit clients on an as-needed basis
Continuously strengthen PR expertise through proactive independent learning
Bachelor's degree in public relations or communications preferred

Responsibilities

Develop, refine, and present strategic communications plans aligned with business objectives
Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions
Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs
Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers
Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles
Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships
Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant
Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.
Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence
Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy
Contribute to new business proposals and client presentations as a subject matter expert

Benefits

Competitive base salary
Medical, dental, vision plans, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
Access to certified therapists through Spring Health
Membership to Headspace
Physical therapy through Omada
Thousands of Aaptiv virtual workouts
Complimentary One Medical membership for primary and virtual care
Unlimited PTO (2-week minimum)
Paid Company Holidays
Your Birthday Off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Annual Company-wide Retreat