PR & Analyst Relations Coordinator

TMA Systems• CA,

5d•Hybrid

About The Position

We’re seeking a highly organized PR & Analyst Relations Coordinator to support communications efforts across a diverse portfolio of software products and industry verticals. This role will help drive awareness, credibility, and market positioning by coordinating media outreach, managing analyst engagements, and ensuring consistent messaging across audiences. You’ll work closely with product marketing, campaign managers, and executive team to execute programs that elevate brand visibility and influence buyer perception.

Requirements

2 to 5+ years of experience in public relations, communications, or analyst relations
Strong organizational and project management skills with attention to detail
Excellent written and verbal communication skills
Ability to manage multiple priorities across products and industries
Familiarity with media monitoring and PR tools (e.g., Cision, Meltwater)
Comfortable working cross functionally with marketing, product, and executive teams

Nice To Haves

Experience in B2B Saas Software supporting multiple products with different ICPs
Ability to synthesize complex product information into clear messaging
Experience working with global teams or campaigns

Responsibilities

Support planning and execution of PR campaigns across multiple products and industries
Coordinate press releases, media pitches, and thought leadership placements
Maintain and update media lists by industry, geography, and publication type
Track media coverage and compile regular reports on reach, sentiment, and impact
Coordinate briefings, inquiries, and product updates with industry analysts (e.g., firms like Gartner and Forrester)
Maintain analyst contact database and engagement calendar
Assist in preparing briefing materials, presentations, and follow-ups
Track analyst reports, mentions, and rankings relevant to company products
Ensure consistent messaging across multiple products and vertical markets
Collaborate with product marketing to understand positioning and key differentiators
Adapt messaging for different audiences (technical, business, industry specific)
Assist in developing press materials, fact sheets, Q&A documents, and executive bios
Coordinate approvals and ensure messaging accuracy and alignment with brand voice
Support thought leadership initiatives, including contributed articles and speaking opportunities
Manage timelines, calendars, and deliverables for PR and analyst programs
Monitor KPIs such as media coverage, share of voice, analyst sentiment, and campaign reach
Provide regular updates and insights to internal stakeholders