Post Graduate Internship, Public Relations

Pillar4 MediaCharlotte, NC

About The Position

Pillar4 Media is seeking a Post Graduate Intern for its Public Relations team. This 10-week program offers hands-on experience in media outreach, expert positioning, and trend-driven opportunities. The intern will support day-to-day PR efforts, work on real campaigns, build media relationships, and track performance. There is a potential for the role to transition into a full-time position based on performance. Pillar4 Media's mission is to empower healthier lives through trusted resources, product reviews, and supportive communities, aiming to be the leading content and commerce engine for health and wellness (sleep, fitness, nutrition, mental health).

Requirements

  • Bachelor's degree in Public Relations, Marketing, Communications, or related field (recent graduate preferred).
  • Strong written and verbal communication skills.
  • Ability to write clearly, concisely, and in a way that captures attention.
  • Highly organized with strong attention to detail.
  • Comfortable working in Google Sheets and managing trackers.
  • Ability to manage multiple tasks and deadlines in a fast-paced environment.
  • Interest in media, journalism, digital PR, and trends.
  • Proactive mindset with a willingness to learn and take ownership.
  • Internship or coursework experience in PR, communications, marketing, or journalism.
  • Familiarity with media databases or tools like HARO or Qwoted.
  • Interest in health, fitness, sleep, or wellness industries.
  • Openness to feedback and collaboration.
  • Strong communication skills to build relationships with external stakeholders, report up to internal stakeholders, and foster team alignment.
  • Alignment with Pillar4's culture and values.
  • Entrepreneurial spirit: driven, agile, goal-oriented, and up for a challenge.

Nice To Haves

  • Understanding of SEO, backlinks, or digital media.

Responsibilities

  • Monitor news, trends, and media coverage to identify timely PR opportunities and support reactive outreach.
  • Assist in managing media requests and coordinating expert commentary for journalists and opportunities.
  • Support the development and execution of outreach efforts, including media list building, pitching, and follow-ups.
  • Help draft press materials, pitches, and messaging that align with brand voice and campaign goals.
  • Contribute to campaign execution, including seasonal initiatives, data-driven stories, and brand projects.
  • Maintain PR trackers and assist in reporting on placements, backlinks, and overall performance.
  • Collaborate cross-functionally with PR, SEO, Editorial, and Social teams to support broader marketing initiatives.
  • Assist in identifying and engaging with relevant conversations across social and emerging platforms to expand brand visibility.
  • Support ongoing team projects and administrative tasks as needed.
  • Draft press releases, pitches, and tailored outreach emails.

Benefits

  • Opportunity to transition into a full-time role based on performance.
  • Exposure to growing a business with experienced teammates.
  • Opportunity for career growth, promotions, and ownership of projects.
  • Learning opportunities from subject matter experts.
  • Opportunities to take part in quarterly initiatives with organizations like Beds for Kids and The Green Chair Project.
  • Making work fun.
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