Portfolio Marketing Manager

Sportworks Global LLC•Monroe, WA

2h•Onsite

About The Position

Silver Falls Capital is a Washington State-based holding company with a portfolio of operating companies building real products in transit infrastructure, construction tech, and critical asset protection — markets that are growing, underserved, and not well-served by conventional marketing playbooks. This role sits within SFC's Digital and Growth team and reports directly to the VP/GM of Digital and Growth. We're in the middle of building something: a marketing-led growth engine across a portfolio of companies that have historically grown through relationships and technical credibility, not marketing. That's both the challenge and the opportunity. The Portfolio Marketing Manager owns the execution system that makes marketing-generated revenue repeatable — developing Growth Playbook modules, managing an external partner network, and building the commercial capability that compounds over time. You'll work closely with OpCo leaders who know their markets deeply, a small but capable SFC technology team, and an evolving mix of agency and contractor partners. This isn't a role where you'll be handed a finished system and asked to run it. The system is still being built, and you'll have a hand in shaping it. If you're someone who finds that energizing — who wants to see their fingerprints on how a portfolio learns to market itself — this is the kind of role that's hard to find. You'll need to be equally comfortable directing specialists and rolling up your sleeves. The person who thrives here moves fluidly between strategic framing and hands-on execution, builds trust with stakeholders, and holds external partners accountable without needing org-chart authority to do it.

Requirements

6+ years of experience spanning multiple B2B marketing disciplines — including at least three of: SEM/paid media, SEO and content marketing, email and marketing automation, demand generation, or product/field marketing
A proven track record of driving marketing-generated pipeline and revenue, not just campaign activity
Demonstrated ability to manage agencies and contractors with accountability for business outcomes
Hands-on execution experience: you have personally written briefs, built campaigns, analyzed performance, and optimized programs
Strong project management skills — you can build a system, run it, and improve it without being told to
Experience owning marketing performance reporting and translating data into decisions
Comfortable operating without full org-chart authority; you influence through trust, clarity, and subject-matter credibility
Excellent written and verbal communication skills; able to engage effectively with both technical and commercial stakeholders
Self-directed with experience thriving in ambiguous, fast-growth environments

Nice To Haves

Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
Familiarity with B2B IoT, transit technology, healthcare, or municipal/government sales cycles
Genuine curiosity about AI-assisted marketing and a track record of adopting new tools early
Experience building or scaling marketing resource pool
Prior experience in a multi-brand portfolio, holding company, or agency environment
Working fluency with martech platforms — Salesforce/MCAE (Pardot) experience

Responsibilities

Own and grow marketing-generated and marketing-influenced revenue across portfolio companies
Own specific Growth Playbook modules end-to-end: research best practices, develop the framework, pilot with an OpCo, iterate based on results, and package for portfolio-wide rollout
Localize playbook modules to each OpCo's market context, buyer profile, and commercial maturity
Own the project management layer between OpCo stakeholders and the external partner network
Run prioritization, sprint planning, and capacity allocation across the partner network to eliminate bottlenecks and sustain execution velocity
Build and manage portfolio-level marketing performance dashboards; lead regular reporting cadences with OpCo and SFC leadership
Translate performance data into actionable optimization recommendations across channels
Collaborate with technical counterparts to identify and scope AI-assisted workflows for marketing monitoring and execution
Support cross-portfolio marketing infrastructure initiatives including Martech operations, campaign architecture, and MCAE/Pardot configuration as needed
Performs other related duties as assigned