Director, Portfolio Marketing

T-Mobile•Bellevue, WA

1d•$178,500 - $241,500•Onsite

About The Position

T-Mobile is seeking a Director, Portfolio Marketing to architect and deliver the proposition of what it means to be a member with T-Mobile. This includes designing the portfolio of Member Benefits, innovating how we deliver them, and driving their growth and adoption. Operating at the intersection of strategy and execution, you will run this portfolio as a business to ensure every member gets the best value and best experience in their relationship with us and drive separation from our competitors.

Requirements

Bachelor’s Degree in Marketing, Business Management or equivalent
10+ years’ progressive experience in Loyalty, including program design, product marketing, lifecycle, brand marketing, product management, or partnerships
Experience in loyalty economics, including portfolio optimization and integration with core business performance
Experience establishing and growing new loyalty business models
Budget responsibility
Ability to communicate effectively across team and organizational boundaries to drive and develop consensus
Strong communication and people skills
Collaborative, yet influential
Flexible, self-starter, and comfortable working in a rapidly changing environment
Creative problem solver and solutions provider
Ability to prioritize multiple projects; detail oriented and organized
At least 18 years of age
Legally authorized to work in the United States

Nice To Haves

Sees ahead to future possibilities and translates them to breakthrough strategy
Builds internal partnerships to meet shared objectives. Represents our interests while being open to those of other teams. Gains trust.
Paints and communicates a compelling vision that motivates others to action; creates organization-wide energy and optimism for the future
Consistently achieves results, even under tough circumstances. Creates new and better ways to drive magic for our Members, encourages diverse thinking, and introduces new ways to look at problems
Operates effectively when the way forward is not clear. Leads the organization through the uncertainty of change.

Responsibilities

Define and evolve the end-to-end member value strategy, ensuring T-Mobile’s portfolio delivers on “It’s Better Over Here” by expanding what best value means in customers’ everyday lives while driving competitive separation
Innovate on how we deliver benefits to our members
Drive best practices in loyalty economics to ensure every investment in benefits drives outsize member and business value
Establish enterprise governance, prioritization, and investment guardrails to drive clarity and disciplined decision-making across a complex, multi-vertical ecosystem
Translate customer insights, competitive dynamics, and emerging partner ecosystems into forward-looking strategies that unlock new sources of engagement and growth
Grow adoption of benefits while managing the economics
Establish and operate a robust measurement framework to ensure every benefit is connected to a consumer and business growth outcome, enabling governance of the portfolio
Establish business management systems to read and react to benefit performance
Drive high-quality customer engagement at scale, growing an active, repeat user base through compelling, high-frequency value propositions
Partner with Business Development and Product to bring new partner-powered experiences to market, accelerating growth through a scaled and differentiated ecosystem
Operate as a highly effective enterprise leader and connector, aligning Product, Marketing, Partnerships, and Finance around a unified portfolio vision and roadmap
Lead, develop, and inspire a team, fostering a culture of ownership, accountability, and GM-level thinking across vertical leaders
Influence senior stakeholders through clear, structured communication and strong executive presence, driving alignment on complex, high-impact decisions
Champion a servant leadership mindset, removing friction, enabling teams to execute, and building trust across a highly matrixed organization
Bring T-Mobile’s brand promise of “It’s Better Over Here” to life by translating best value into tangible, everyday experiences customers can easily understand and access
Ensure the portfolio delivers a seamless, intuitive, and compelling end-to-end experience, with value surfaced clearly across all customer touchpoints
Define and uphold experience standards and design principles that drive consistency, quality, and differentiation across all verticals and partnerships
Continuously optimize how value is packaged, communicated, and delivered to maximize customer preference, engagement, and loyalty
Coach and develop direct reports
Drive positive team culture