Portfolio Manager, Global Upstream Marketing - Trauma
About The Position
The Portfolio Manager, Trauma, serves as the end-to-end owner of strategic product initiatives, driving projects from concept through commercialization. This individual is responsible for independently setting direction using established marketing principles and frameworks, while partnering closely with surgeon customers to gain deep clinical insights and understand the context behind critical product and business decisions. The role requires strong collaboration with cross-functional partners, particularly R&D, to define product strategy, align on priorities, and successfully execute development plans. In addition, the Portfolio Manager must effectively communicate vision and strategy across the organization, build enthusiasm for new opportunities, influence stakeholders without direct authority, and generate alignment and buy-in to drive successful outcomes. This role is based in Mahwah, NJ. You will travel 20% of the time to domestic and international locations.
Requirements
- Bachelor's degree required in Marketing, Business, Engineering, Life Sciences, Biomedical Engineering, Healthcare Administration, Clinical Sciences, or related field.
- 4+ years of experience in upstream marketing, product management, product planning, strategic marketing, commercial strategy, new product development, innovation management, healthcare consulting, or related healthcare/medical device business functions
Nice To Haves
- MBA or advanced degree preferred (Marketing, Business, Healthcare Management, Engineering, Life Sciences, Clinical Sciences).
- 2+ years of medical device, healthcare technology, orthopedic, surgical, spine, trauma, sports medicine, robotics, capital equipment, or healthcare marketing experience
- Experience leading products through the New Product Development Process (NPDP)
- Experience gathering Voice of Customer (VOC) insights from physicians, surgeons, healthcare professionals, and key opinion leaders (KOLs)
- Experience partnering with R&D to define product requirements and commercialization strategy
- Experience developing product roadmaps and business cases
- Ability to independently define product strategy and project direction
Responsibilities
- Research features and benefits and how they translate to value for a specific product
- Utilize processes and resources to gather competitive/market intelligence
- Understand the needs of customers and patients and create a compelling value proposition
- Understand customer need and builds value proposition
- Effectively use and interpret qualitative and quantitative research
- Utilize market research and third-party data to identify key industry trends
- Collaborate cross-departmentally to participate in the new product development (NPDP) process
- Understand new product development process and its effect on the business
- Build financial business case model to support new product development funding and product return on investment
- Collaborate with Product Marketing to build new product launch plan from Project Business Case Model
- Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
- Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)
- Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence
- Understand the costs of acquiring new customers vs. retaining current customers.
- Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each
- Assist in the development of sales tools and channel communication
- Research key factors, measurements and variables used in forecasting
- Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy
- Create and communicate a value proposition
- Develop pricing consistent with the Marketing Strategy and brand positioning
- Assist in the development of new marketing channels and tools
- Document performance criteria used for evaluating business trends and activities
Benefits
- Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.
- Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes.
- We are proud to be named one of the World’s Best Workplaces!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
