Global Marketing Specialist, qPCR Portfolio
About The Position
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, and you’ll be valued and recognized for your performance! With dedicated managers and inspiring coworkers to support you, you’ll find the resources and opportunities to make significant contributions to the world. We are seeking an energetic, detail-oriented, and collaborative Global Marketing Specialist to support the execution of global marketing programs for qPCR instruments, consumables and workflows. This role will work closely with Global Market Development Managers to execute application-focused campaigns and tactical marketing activities that drive awareness, customer education, and demand generation for our real-time PCR (qPCR) instrument portfolio. The successful candidate will thrive in a fast-paced environment and be highly focused on tactical implementation, project coordination, and delivering high-quality marketing assets and campaigns with minimal oversight. This role supports the global qPCR business units, regional marketing and commercial teams and reports to the Sr. Global Market Development Manager, qPCR/dPCR Instruments and Workflows. This role is part of the Global Market Development team supporting the qPCR portfolio within the Genetic Sciences Division. The team is responsible for executing global marketing programs that generate awareness, drive demand, and enable commercial success across regions and customer segments including research, academia, biopharma, biotechnology, and applied markets. This is a highly collaborative role, partnering closely with global marketing managers, regional marketing and commercial stakeholders to support campaign execution and drive business impact. Location: Carlsbad, CA (minimum 4 days onsite) Relocation assistance is not provided for this position
Requirements
- Bachelor’s degree in Biology, Molecular Biology, Genetics, Marketing, Business, Communications, or related field preferred
- 3+ years of experience in marketing, marketing communications, or related roles within life sciences, biotechnology, or diagnostics
- Experience supporting marketing campaign execution and content development
- Strong organizational and project management skills with the ability to manage multiple priorities
- Detail-oriented with strong problem-solving skills and ability to execute with accuracy
- Strong written and verbal communication skills
- Basic understanding of digital marketing channels (web, email, social, SEO/SEM) and performance metrics
- Ability to collaborate effectively in a cross-functional, global environment
- Proficiency in Microsoft Office tools (Word, Excel, PowerPoint)
Nice To Haves
- Bachelor’s degree in Biology, Molecular Biology, Genetics, or related life science field; alternatively, a degree in Marketing, Business, or Communications with relevant industry experience
- Familiarity with marketing automation tools, CRM systems, or analytics platforms
- Experience developing technical or scientific marketing content
- Understanding of marketing funnels and demand generation concepts
Responsibilities
- Execute tactical marketing activities aligned to global marketing plans for qPCR instruments, consumables and workflows, supporting campaign delivery and business objectives
- Support development and deployment of multi-channel outbound campaigns (digital, email, web, social, webinars, events) to drive awareness and engagement
- Collaborate with Global Market Development Managers to implement application-focused marketing programs and workflow campaigns
- Coordinate with internal teams and external partners (creative services, agencies) to develop and deliver marketing assets, including brochures, web content, emails, videos, webinars, and sales tools
- Assist in execution of demand generation programs that contribute to lead generation, MQOs, and pipeline growth
- Support new product introductions (NPIs) through execution of launch deliverables and marketing materials
- Track and report on campaign performance metrics, supporting analysis of KPIs such as engagement, leads, and pipeline contribution
- Maintain and update marketing content and digital assets, including web pages and campaign materials
- Collaborate with Product Management to ensure messaging and value propositions are accurately reflected in marketing materials
- Support customer engagement activities, including webinars, events, and application-focused campaigns
- Assist in coordination of sales enablement materials and marketing tools for commercial teams
- Support budget tracking and project timelines to ensure efficient execution of marketing programs
Benefits
- A choice of national medical and dental plans, and a national vision plan, including health incentive programs
- Employee assistance and family support programs, including commuter benefits and tuition reimbursement
- At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
- Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
- Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
