Portfolio Analytics & Strategy Analyst Senior - Marketing & Customer Analytics

PNC•Pittsburgh, PA

3d•$86,250 - $143,750•Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Portfolio Analytics & Strategy Analyst Senior within PNC's Data, Modeling & Analytics Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA, Wilmington, DE, Tysons Corner, VA or Chicago, IL. Role Overview: We are seeking a senior analyst to support the marketing campaign process/delivery in Experian Ascend Marketing. This position also supports profitable account growth through process/data analytics across all Retail Lending products (Consumer Card, Business Card, Unsecured Installment Loans, HELOC, and Mortgage). This senior analyst will work closely with ~10 other team members within Campaign Process Analytics and Delivery team, and partner with PNC partners (Product, Marketing, Decision Science, and 2nd Line of Defense) and vendors (Experian, FICO, email/paper mail shops etc.) to achieve the goals.

Requirements

3+ years in quantitative analytics fields
Strong proficiency in data tools (SQL, SAS, Python, Tableau, Hadoop or similar) and experience working with large, complex datasets.
Hands-on experience with Retail Lending products (Credit Card, Personal Loan, HELOC, and Mortgage)
Demonstrated experience in Retail Lending eligibility criteria, customer selection or marketing analytics
Proven experience executing campaign audience selection criteria for prescreen and non-prescreen acquisition campaigns
Excellent communication and results orientation, with a strong sense of accountability and urgency.
Financial Services
Analytical Thinking
Credit Risks
Data Analytics
Financial Analysis
Model Development
Operational Risks
Quantitative Models
Risk Appetite
Analytical Approach
Banking Products
Big Data Management and Analytics
Business Analytics
Credit Risk
Mathematics of Financial Instruments
Operational Risk
Performance Measurement
Predictive Analytics
Pricing Models and Analytics
Regulatory Environment - Financial Services
Risk Management Banking
University / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Responsibilities

Credit Cards and Lending products audience selection, targeting and performance analysis
Own analysis and optimization on Experian’s Ascend Marketing platform across all Retail Lending products (Consumer Card, Business Card, Unsecured Installment Loans, HELOC, and Mortgage)
Partner with all parties (internal and external) to ensure high quality delivery
Targeting strategy and campaign process flows in internal channels including online banking, mobile, care center and branches across products and different type of offers.
Identify opportunities to improve campaign processes and data flows among FICO, Experian, and PNC platforms
Analyze flows in internal channels including online banking, mobile, care center and branches across products and different type of offers.
Support profitable growth through campaign process analysis
Create campaign performance reports across channels and products
Provides financial and regulatory reporting and analyses to maintain adequate controls over the financial and regulatory reporting processes.
Responsible for running complex business performance, risk and operational analytics.
May include the development of analytical methods/models to assess market, credit and/or operational risk of new and existing financial products.
Leverages business / product expertise to rigorously analyze large datasets, improve risk adjusted returns, deliver profitable growth, and communicate conclusions.
Synthesizes analytical results and develops, recommends, and implements business strategies that improve lending decisions, assist in managing risk, increase revenues, reduce exposure to losses, meet business goals, and improve performance.
Establishes baselines for strategies and tracks actual performance to expectations.
Applies predictive models, third party data, and other tools to develop and execute appropriate segmentation and targeting for acquisition and portfolio strategies to provide insight into portfolio risk.
Manages engagements with internal and external information suppliers ensuring solution is fit for purpose while maintaining appropriate governance and oversight.
Works with business, credit, data, and model development partners to design, develop, and monitor test designs and analytical reporting to track and enhance strategies.
Designs / enhances standard reporting suites for regular product / portfolio reviews.
Collaborates with the line of business, Finance, and Risk partners to assess and establish credit risk appetite and to understand its implications, as well as to establish policies and procedures governing the identification, monitoring, and management of risk appetite.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service.