Population Health Digital Outreach Manager

Presbyterian Healthcare Services

2d • $77,563 - $118,394 • Onsite

About The Position

Build your Career. Make a Difference. Presbyterian is hiring a skilled Population Health Digital Outreach Manager to join our team. This is a full-time, exempt position based at the Reverend Hugh Cooper Administrative Center with a weekday schedule, Monday-Friday.

Requirements

• Bachelor’s degree or equivalent experience in healthcare, public health, or related field.
• Experience in population health, healthcare operations, or digital engagement.
• Hands-on experience executing outreach campaigns across digital platforms.
• Knowledge of value-based care, STARS, HEDIS, and additional quality programs.
• Strong collaboration and communication skills across multidisciplinary teams.

Nice To Haves

• Experience with CRM platforms (e.g., Salesforce Health Cloud) preferred but not required.
• Experience supporting implementation of new engagement tools.
• Familiarity with Epic, Genesys, Jiva, or similar EHR/Telephony/Care Management systems.
• Experience with Tableau, Power BI, or similar tools.

Responsibilities

• Designing, executing, and optimizing digital engagement strategies to improve health outcomes and quality performance across Medicaid, Medicare, D-SNP, and Commercial populations.
• Partnering across the health plan, care management, quality, and provider operations to ensure outreach is coordinated, data-driven, and aligned with clinical workflows and value-based care goals.
• Supporting both current-state campaign execution and future-state capabilities, including population health use cases for future-state CRM implementation.
• Driving staffing efficiencies by transitioning appropriate outreach from manual phone calls to digital channels (SMS, email, portal, IVR).
• Increasing member participation in clinical, preventive, and care management programs through targeted digital engagement.
• Supporting scalable outreach models that reduce operational burden while maintaining or improving outcomes.
• Ensuring vendor-supported digital communications align with PHP strategy.
• Owning end-to-end population health digital outreach campaigns across SMS, email, IVR, and patient portal channels.
• Partnering with the Analytics Organization to translate targeting outputs into outreach execution.
• Aligning outreach strategies with STARS, HEDIS, and state quality measures.
• Coordinating with care management and provider teams to align outreach with clinical workflows.
• Deploying campaigns across multiple tools while ensuring consistency and compliance.
• Supporting implementation and operationalization of population health CRM capabilities.
• Participating in requirements gathering, vendor evaluation, and user acceptance testing.
• Monitoring campaign performance and driving continuous improvement.
• Ensuring compliance with HIPAA, CMS, and communication regulations.

Benefits

• Medical, dental, vision, short-term and long-term disability, group term life insurance and other optional voluntary benefits.
• Presbyterian's Employee Wellness rewards program designed to provide engaging opportunities to enhance health and well-being, with rewards like gift cards for participating in wellness activities such as wellness challenges, webinars, and preventive screenings.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level