Podcast Brand & Culture Strategist

Contrarian Thinking • Austin, TX

7d • Onsite

About The Position

BigDeal by Codie Sanchez — a top 10 business podcast and top 100 overall on Spotify USA — is looking for a Brand & Culture Strategist to help shape how the world sees and talks about this show. We're already hitting millions of views and downloads organically. Now we need someone who lives at the intersection of culture, creativity, and audience obsession to grow the brand to another level. Codie Sanchez is the fastest rising voice in business, investing, and media, with 12M+ online followers. We have the content, the credibility, and the momentum. What we need is a creative mind who feels the pulse of culture before it's obvious — someone who thinks about brand identity as much as distribution, who can make this show feel like a cultural fixture, not just another podcast. This isn't a traditional marketing role. You're a taste-maker, a trend-spotter, and a creative force who happens to care deeply about how an audience grows and stays.

Requirements

• Deep cultural fluency — you're online in the right ways, you catch things early, and you have taste
• Strong creative instincts across copy, visuals, and content formats
• Genuine understanding of social platforms (TikTok, Instagram, YouTube, LinkedIn, X) and how audiences behave on each
• Comfort with data — you can read performance metrics and translate them into creative decisions
• Fast-moving, low-ego, high-output work style

Nice To Haves

• experience in media, creator brands, or editorial environments

Responsibilities

• Brand identity and voice.
• Cultural positioning.
• Social and platform fluency.
• Creative direction.
• Audience intuition.
• Experimentation.

Benefits

• 100% company-paid health, dental, and vision
• 100% company-paid short and long-term disability, life, and accident insurance
• Unlimited PTO + 8 paid holidays
• Option to enroll in a 401(k) plan via Vestwell with competitive match options
• Free access to all Contrarian Thinking courses and flagship communities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed