Brand Strategist

SuperAwesome • New York, NY

1d

About The Position

As a Brand Strategist at SuperAwesome, you will be part of a team of experts who are at the heart of enabling our broader team during the pre-sale cycle. Partnering collaboratively across sales, gaming, creators, insights, and customer strategy teams to support our revenue goals. In this role, you’ll use your curiosity, critical thinking, creativity, and storytelling capabilities to develop campaign winning strategies. In this role, you will: Partner closely with commercial teams in three key ways: storytelling, ideating, and educating, to differentiate the SuperAwesome brand and our products to win new business, earn repeat business, and secure bigger, more diversified deals. You will help internal teams think critically about an agency or client’s needs by providing research and/or insight analysis, and then build narratives that specifically address those needs in order to position SuperAwesome as the most credible and creative partner. You will support both complex RFP responses as well as non-RFP based strategic initiatives, like creating a vertical specific playbook or writing a client specific newsletter. Brand strategy works “upstream” on deliverables and strategists rarely work alone, so success is always a collaborative effort. But there should be a clear attribution to the work of a Brand Strategist across key areas: RFP wins (ideating + storytelling): Brand strategy provides ideation and/or narrative support to provide a clear, compelling response to an RFP. New outreach and opportunity identification (education + storytelling): Brand strategy has used their knowledge of market and client trends to identify a potential new business opportunity and has helped sellers “get smart” in order to engage in meaningful conversations with a specific client, or has used this knowledge of market/client trends to identify a new revenue growth opportunity across clients and has worked with appropriate teams to create new materials for sellers.

Requirements

• Able to develop insight backed narratives to respond to a RFP or strategic initiative.
• Able to think critically about a specific project and develop a narrative approach based on those needs vs. copying/pasting other decks.
• Think creatively about what data/insights are available, and new ways to tell a story.
• Come to meetings prepared with WIP materials, ready to discuss your POV based on a thorough understanding of the project and your research.
• Be able to kick-off the narrative and be able to discuss/refine the narrative based on feedback from internal teams.
• Confident in running projects as the point person.
• Responsible for developing an approach and initial response to a project, and then work with your manager to refine.
• Able to work independently and take the lead on a project.
• Effective at presenting to internal and external teams.
• Able to effectively communicate insight-driven narratives and ideas to internal and external teams.
• Able to answer any questions, and support the wider team in selling through ideas or opportunities because you are well-versed in the solution.
• Highest degree of professional ethics and integrity.
• Always demonstrating our performance principles.

Responsibilities

• Partner closely with commercial teams in three key ways: storytelling, ideating, and educating, to differentiate the SuperAwesome brand and our products to win new business, earn repeat business, and secure bigger, more diversified deals.
• Help internal teams think critically about an agency or client’s needs by providing research and/or insight analysis, and then build narratives that specifically address those needs in order to position SuperAwesome as the most credible and creative partner.
• Support both complex RFP responses as well as non-RFP based strategic initiatives, like creating a vertical specific playbook or writing a client specific newsletter.
• Provide ideation and/or narrative support to provide a clear, compelling response to an RFP.
• Use knowledge of market and client trends to identify a potential new business opportunity and help sellers “get smart” in order to engage in meaningful conversations with a specific client.
• Use knowledge of market/client trends to identify a new revenue growth opportunity across clients and work with appropriate teams to create new materials for sellers.

Benefits

• 20 days holiday + 10 public holidays + Winter Break.
• Family Leave including 20 weeks of fully paid leave for employees who are Primary Caregivers and 8 weeks of fully paid leave for employees who are Secondary Caregivers.
• 30 day sabbatical for employees who have reached 7 years tenure.
• Medical insurance through Aetna with 100% employer contribution to employee monthly premium plus $2,000 funded HSA.
• Up to 65% employer contribution for family plans.
• Dental & Vision Plans through MetLife, fully funded for you and your family.
• 401k with Vanguard with SA Safe Harbor contribution up to 4%.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed