PO/Product Owner

Klever Programmatic Inc.Montreal, QC
Hybrid

About The Position

Klever is a programmatic advertising company built around location intelligence. Our platform, Proximity, combines real-world movement data with multi-partner measurement to help brands connect ad exposure to verified store visits. We run campaigns across mobile, CTV, DOOH, and desktop through multiple DSPs and SSPs. We're actively building AI-powered tools (example - Proximity Agent for audience curation and campaign analysis), modernizing our data infrastructure on BigQuery, and exploring agent orchestration to automate ad ops workflows. This role exists because we need someone to own the product backlog and keep delivery focused as that scope grows. The role You'd own the backlog for Proximity and our internal tools. That means working directly with developers, ad ops leads, and account managers to figure out what to build next, writing the specs, and making sure what ships actually solves the problem. You'd also be the bridge between the product and the rest of the business — partnering with marketing to keep the value proposition grounded in what the product actually does, and helping sales talk about it effectively. The ad tech context matters here. You need to understand how DSP campaigns work, what pacing means, why measurement attribution is hard, and what the ad ops team actually needs from the tools they use every day. If you've never touched a DSP, this isn't the right fit. The AI angle is equally important. We're not looking for someone who tried ChatGPT a few times. We want someone who uses LLMs as part of how they work: prototyping with code generation, writing specs faster, exploring data, building proof-of-concept tools. You'll be doing that here, not just writing tickets about it.

Requirements

  • 3-5 years as a Product Owner, Product Manager, or equivalent in ad tech or digital media. You've shipped product in this space.
  • You understand programmatic advertising: DSPs, SSPs, audience data vendors, the campaign lifecycle from IO to reporting, pacing, and measurement. Proximity experience or something similar (location-based measurement, multi-partner attribution) is a strong plus.
  • Strong with Agile/Scrum. You've groomed backlogs, planned sprints, and facilitated retros. You know the difference between doing the ceremony and actually being agile.
  • Coding knowledge in Python or Java. You don't need to be an engineer, but you should be able to read a pull request, write a script to explore data, and talk to developers without a translator.
  • Hands-on experience with LLMs for development work. This means you've actually used tools like Claude, ChatGPT, or Copilot to write code, generate specs, prototype features, or automate parts of your workflow. We'll ask about this in the interview.
  • Strong communication. You can explain trade-offs to a VP and write technical specs for a developer in the same afternoon.
  • English is required. French is an asset (the tech team is based on Montreal).

Nice To Haves

  • You've worked with BigQuery, Tableau, or Looker for analytics and reporting.
  • Familiarity with Salesforce, Jira, Asana, or Notion for project and workflow management.
  • You know what location intelligence, audience data, or geospatial targeting means in practice.
  • Experience with AI agent frameworks or orchestration (LangChain, CrewAI, etc.).
  • Background in CTV, DOOH, or other emerging programmatic channels.
  • Experience with product marketing, sales enablement, or go-to-market support in a B2B context.

Responsibilities

  • Own and prioritize the product backlog for Proximity (reporting and AI platform), internal ad ops tools, and new AI-powered features.
  • Write user stories with clear acceptance criteria. Work with the dev team through sprint planning, standups, and retros (we run Scrum).
  • Talk to ad ops, sales, and account management regularly to understand what's broken, what's slow, and what's missing. Turn that into actionable specs.
  • Partner with marketing to make sure the Proximity value prop and product messaging reflect what the platform actually does. You know the product better than anyone — marketing needs that input.
  • Support sales enablement: run product training sessions, contribute to demo materials, and help the sales team understand new features well enough to sell them.
  • Define how we measure whether a feature worked. Track adoption and flag when something isn't landing.
  • Prototype and validate ideas using AI tools. Build quick proof-of-concepts when it's faster than writing a full spec.
  • Work with the Tech & Ad Ops leads on roadmap priorities, balancing client-facing improvements, internal tooling, and AI initiatives.
  • Manage stakeholder expectations across departments. Say no when needed, explain why, and keep people informed.

Benefits

  • Competitive salary and benefits (health, dental, RRSP matching).
  • Hybrid in Montreal. We're in-office a few days a week, remote the rest.
  • You'd be joining during a period of real product investment. The roadmap has actual funding behind it (not speculative).
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