Player Marketing Intern (MBA)

Epic Games•Cary, NC

About The Position

Epic Games is seeking an MBA Player Marketing Intern to help run player-facing marketing campaigns across the Fortnite ecosystem, with a focus on third-party games and content. The intern will run campaigns for developer-built experiences to drive awareness, engagement, and retention, and will measure results and turn learnings into reusable best practices. The role works directly with the Director of Player Marketing and partners with developer and studio teams and internal shared-service teams.

Requirements

  • Currently pursuing an MBA.
  • Genuine passion for games and an understanding of player and creator communities.
  • Experience working with external partners, licensors, or IP holders.
  • Ability to manage multiple internal and external stakeholders.
  • Experience building marketing campaigns, especially for player-facing or consumer-facing products.
  • Comfort with analytics and reporting, including pulling data, building clear reports, and explaining what the numbers mean.
  • Strong written and verbal communication.
  • Must be legally authorized to work in the posting location for the duration of the internship.

Responsibilities

  • Run marketing campaigns for new developer-built experiences as they launch in the Fortnite ecosystem.
  • Work with developer and studio teams to represent their games to players.
  • Define campaign KPIs, track performance, and report results and learnings.
  • Partner with shared-service teams, including brand, creative, and partnerships, to launch campaigns.
  • Document what worked and what did not, and develop best practices for future launches.
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