Platform Engineer - Digital Measurement

Milwaukee Tool•Milwaukee, MT

About The Position

The Platform Engineer I joins Milwaukee Tool’s Digital Platform team to help power the digital experiences used by its customers. This early-career role develops expertise in digital analytics implementation by administering and helping own Google Tag Manager (GTM) and Google Analytics 4 (GA4) implementations across digital applications and experiences. The engineer works with engineers, architects, product managers, analysts, and business teams to turn measurement needs into reliable technical solutions, and collaborates on related RudderStack event tracking. The position offers a path toward independent ownership of technical analytics implementation and becoming a trusted subject matter expert.

Requirements

0–2 years of relevant experience, which may include internships, coursework, personal projects, or professional experience.
Familiarity with Google Analytics, Google Tag Manager, digital measurement, or similar technologies.
Basic familiarity with SQL or willingness to learn.
Ability to break down ambiguous problems, ask thoughtful questions, and find practical solutions.
Ability to understand business needs and translate them into technical solutions.
Clear communication skills and ability to explain technical concepts to non-technical audiences.
Systems thinking and interest in understanding how technologies, platforms, and business processes work together.
Ability to collaborate with diverse teams across departments and geographies.
Comfort working in a fast-paced environment with changing priorities.

Nice To Haves

Bachelor’s degree in Information Systems, Business or Data Analytics, Software Engineering, Digital Marketing, or a related field, or equivalent practical experience.
Basic familiarity with JavaScript, JSON, browser development tools, or web technologies; hands-on coding experience is helpful but not required.
Prior RudderStack experience is not required.

Responsibilities

Administer, maintain, and improve Google Tag Manager and Google Analytics 4 implementations across websites and mobile applications.
Translate business, product, and measurement requirements into tags, triggers, variables, events, and analytics configurations.
Own platform administration, maintenance, monitoring, and troubleshooting, including resolving tracking issues, implementation defects, and production support needs.
Test and validate technical analytics implementations to support accurate and reliable data collection.
Use browser development tools, analytics platforms, and data to identify root causes and resolve measurement issues.
Support analytics projects through implementation, testing, deployment, and ongoing production support.
Collaborate with engineers, product teams, and analysts on RudderStack event tracking and shared measurement standards across digital experiences.
Use analytics data and stakeholder feedback to identify opportunities to improve measurement quality and implementation effectiveness.
Document platform configurations, measurement standards, implementation decisions, and support processes.
Develop toward independent ownership of technical analytics implementation and become a trusted subject matter expert.