Platform Engineer - Digital Measurement

Milwaukee Tool • Milwaukee, MT

5d

About The Position

The Platform Engineer I joins Milwaukee Tool’s Digital Platform team to help power digital experiences used by customers. This early-career role develops expertise in digital analytics implementation by administering and helping own Google Tag Manager (GTM) and Google Analytics 4 (GA4) implementations across digital applications and experiences. The engineer partners with engineers, architects, product managers, analysts, and business teams to turn measurement needs into reliable technical solutions and collaborates on RudderStack event tracking. The role offers a path toward independent ownership of technical analytics implementation and becoming a trusted subject matter expert.

Requirements

• 0–2 years of relevant experience, including internships, coursework, personal projects, or professional experience.
• Familiarity with Google Analytics, Google Tag Manager, digital measurement, or similar technologies.
• Basic familiarity with SQL or willingness to learn.
• Ability to break down ambiguous problems, ask thoughtful questions, and find practical solutions.
• Ability to understand business needs and translate them into technical solutions.
• Clear communication skills and ability to explain technical concepts to non-technical audiences.
• Systems thinking and interest in understanding how technologies, platforms, and business processes work together.
• Ability to collaborate with diverse teams across departments and geographies.
• Comfort working in a fast-paced environment with changing priorities.
• Basic familiarity with JavaScript, JSON, browser development tools, or web technologies.

Nice To Haves

• Bachelor’s degree in Information Systems, Business or Data Analytics, Software Engineering, Digital Marketing, or a related field, or equivalent practical experience.
• Hands-on coding experience.
• Prior RudderStack experience is not required.

Responsibilities

• Administer, maintain, and improve Google Tag Manager and Google Analytics 4 implementations across websites and mobile applications.
• Translate business, product, and measurement requirements into tags, triggers, variables, events, and analytics configurations.
• Own ongoing platform administration, maintenance, monitoring, and troubleshooting, including resolving tracking issues, implementation defects, and production support needs.
• Test and validate technical analytics implementations to support accurate, reliable data collection.
• Use browser development tools, analytics platforms, and data to identify root causes and resolve measurement issues.
• Support analytics projects through implementation, testing, deployment, and ongoing production support.
• Collaborate with engineers, product teams, and analysts on RudderStack event tracking and shared measurement standards across digital experiences.
• Use analytics data and stakeholder feedback to identify opportunities to improve measurement quality and implementation effectiveness.
• Document platform configurations, measurement standards, implementation decisions, and support processes.
• Develop toward independent ownership of the company’s technical analytics implementation and become a trusted subject matter expert.

Benefits

• Robust health, dental, and vision insurance plans.
• Generous 401(k) savings plan.
• Education assistance.
• On-site wellness and fitness center.
• On-site food and coffee service.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level