Planner, Performance Marketing

Horizon Media•Los Angeles, CA

4d•Hybrid

About The Position

Horizon Media, founded in 1989, is a marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. Known for its innovative approach and personal client service, Horizon is consistently recognized on Best Places to Work lists. The company fosters an environment of belonging, valuing diverse perspectives and empowering employees. The Media Planner, Digital Performance Media will manage the day-to-day logistics of planning, implementing, and maintaining Performance Media campaigns. This role requires knowledge across strategy planning for search, programmatic, social, affiliate, and app marketing with a performance focus. The individual will drive innovation at the campaign level, cultivate partnerships, and collaborate with Performance Media Activation and Analytics teams. The planner should be adept at synthesizing performance data, applying learnings to media plans, and contributing to performance-focused media strategies.

Requirements

1+ years previous digital media experience with a performance media background
Basic knowledge of advanced analytics and performance media
Experience with Digital Media Management Platforms (i.e. Prisma)
Familiarity with marketing principles, analytics and concepts
Basic knowledge of end-to-end campaign execution
Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
Experience with third-party ad servers
Familiarity with biddable channels and partner direct
An independent worker with strong time management and organizational skills
Nimble and flexible to succeed in a fast-paced environment with the ability to juggle multiple projects across a portfolio of accounts
Self-starter, proactive and capable of independent problem-solving with foresight and the ability to develop creative solutions
A left and right brain thinker – a data-powered strategist
Detail-oriented with commitment to follow-through
A strong team player, willing to roll up your sleeves
An advocate for positive change in Diversity, Equity & Inclusion

Responsibilities

Review Performance Media activation recommendations and contribute to creating a holistic performance-focused media plan.
Contribute to recommendations on investment across performance media channels.
Contribute to reporting insights and create recommendations from performance media channel data that ties back to client business goals.
Maintain accuracy of insertion orders within internal systems to reserve advertising space and ensure plan details and delivery confirmation.
Collaborate with assistant planners, senior planners, and supervisors for strategy and plan development.
Employ Horizon's suite of planning, evaluation, and buying tools for competitive landscape analysis, target digital consumption support, plan development, and reporting.
Participate in team brainstorms for plan and consideration set development.
Monitor trends, tools, opportunities, and applications in biddable environments and apply that knowledge with performance teams.
Create and present media-specific documents such as media plans, objectives and strategies decks.
Oversee trafficking and site tagging, ensuring sites are enabled and functioning properly, and QA'ing all pixels.
Issue specs documents and ensure all materials are received from creative agency/channel teams.
Oversee creation of post-launch campaign information such as screenshots, links, and placement information.
Advise on post-campaign reconciliation and billing.
Monitor and report weekly on biddable and direct channel performance, communicating optimization opportunities and challenges.
Provide critical thinking and analysis on large datasets, drawing conclusions and discovering actionable implications.
Collaborate with channel teams, including analytics teams, to aggregate data and ensure standardization across accounts.
Provide data for dashboards/Excel trackers, ensuring accuracy and validity.
Collaborate with Senior Planner or Supervisor to identify problems and recommend solutions.
Keep Senior Planner and Supervisor updated on the status and timing of deliverables.
Maintain relationships with key external partners and vendors to ensure execution timelines.
Manage communication about performance goals and pacing.
Engage and interact with other Horizon departments, such as Business Solutions, Traffic, and Operations.
Apply knowledge of current/previous clients’ specific business and industry to enhance relationships.