Pipeline Marketing Specialist - North America

QAD, Inc.•Miami, FL

3h•$75,000 - $90,000•Remote

About The Position

The Pipeline Marketing Specialist is the execution engine behind QAD’s North America demand generation and account-based marketing (ABM) programs. Positioned at the intersection of demand creation and demand capture, you will activate in-market accounts and drive manufacturing buyers through the pipeline. This is not a lead-generation role focused on form fills; you will be measured directly on account activation, pipeline creation, and velocity. You'll report to our Global Revenue Marketing Director.

Requirements

3+ years of B2B marketing experience within enterprise software, SaaS, or technology, with a focus on demand generation or ABM execution.
Hands-on experience with marketing automation platforms (preferably Marketo) and CRM tools (Salesforce).
Deep understanding of the distinction between demand creation and demand capture, paired with an analytical mindset comfortable building dashboards and interpreting pipeline data.
Experience in manufacturing, supply chain, ERP, or industrial software verticals is a meaningful advantage.
Familiarity with using AI tools for content drafting, personalization, or campaign optimization is a strong plus.
Bachelor’s degree in Marketing, Business, Communications, or equivalent hands-on experience.
Ability to travel approximately 10–20% for field events, team summits, and planning sessions.

Nice To Haves

Exposure to ABM platforms (e.g., 6sense, Demandbase) is highly preferred.

Responsibilities

Launch and optimize integrated, multi-touch campaigns across email (Marketo nurture tracks), paid media, webinars, and field events tailored to specific manufacturing personas and verticals.
Execute target account plays using intent and engagement signals to build account-specific landing pages, ad audiences, and customized content sequences.
Act as the daily marketing liaison to the BDR team, briefing them on active campaigns and real-time intent signals to ensure timely sales follow-up.
Maintain marketing database hygiene and leverage Salesforce or equivalent BI dashboards to track pipeline health, account engagement, and performance gaps.
Partner with Corporate and Global Marketing teams to develop, localize, and organize campaign assets and sales enablement tools.