PEY Intern - Trade Marketing

Labatt Breweries of Canada•Toronto, ON

2d•Onsite

About The Position

The Trade Marketing Intern support will support the planning, execution, and optimization of national retail trade marketing programs. This role works cross-functionally with teams across Canada to ensure programs are delivered effectively, tracked accurately, and aligned with business objectives.

Requirements

Strong analytical skills with the ability to manage and interpret data (Power BI, Excel) and translate into actionable insights
Highly organized with strong attention to detail; ability to manage multiple projects and timelines simultaneously
Proactive and solutions-oriented with a strong “bias for action”
Excellent communication and collaboration skills; comfortable working with cross-functional teams and external partners
Ability to manage operational processes and follow through on executional details
Strong project management skills with the ability to coordinate multiple stakeholders
Comfortable working with digital tools, platforms, and reporting systems; ability to quickly learn new technologies
Advanced proficiency in Microsoft Excel and PowerPoint; familiarity with Power BI is an asset
Team-oriented mindset with a willingness to support evolving business needs

Responsibilities

Provide day-to-day operational support to the Platinum Club Manager to plan and execute 15+ national and regional marketing programs
Own the installation of digital tools and lead the management and maintenance of digital in-store content, including: Asset briefing and ideation for our brands, Collection, resizing and upload of assets working with agency partners, Maintenance of the monthly asset calendar and timely updates, Coordination of stakeholder approvals, Collaboration with technology vendors to improve implementation
Regularly monitor on program execution and performance using reporting tools (i.e. Excel, Power BI)
Maintain accurate records of program details, contacts and distribution lists
Monthly report of digital tool performance and identification of risks, gaps or compliance issues
Assist with product sampling coordination, adhoc requests and deliveries
Support shipping logistics and tracking of promotional materials
Work cross-functionally with Sales, Marketing, Legal, IT, and external vendors (E.g. agency partners, print vendors) to ensure smooth program execution
Support vendor briefing processes and review deliverables for alignment with program objectives
Provide regular updates on program status, risks, and opportunities for growth to leadership