Personal Banker - Land O'Lakes

GTE Financial•Land O Lakes, FL

6d•Onsite

About The Position

GTE Financial is seeking a customer-focused Member Relationship Officer for its Land O’Lakes Community Financial Center. The role assesses members’ financial needs and recommends products and services to address immediate and future goals. It supports business development by generating leads, attracting new members, building relationships, and retaining existing members while delivering a positive member experience. The position combines sales and relationship management with financial transactions and operational responsibilities. It includes evaluating and processing consumer loan applications, helping members through mortgage processes, making appropriate referrals, following compliance and security procedures, identifying potential fraud, and collaborating with community development partners. The employee is also expected to complete role-specific training and participate in assigned meetings, calls, and events.

Requirements

High school diploma or equivalent from an accredited institution.
One to two years of experience in the financial industry or a related field, or an equivalent combination of education and experience.
Effective negotiation, sales, and relationship-building skills.
Proven ability to prospect, build a pipeline, and advance or close sales opportunities.
Professional demeanor and ability to contribute to a proactive team environment.
Functional knowledge of the Bank Secrecy Act and other specified federal laws.
Ability to qualify for NMLS registration according to the SAFE Act.

Nice To Haves

Some college education.
Bilingual in English and Spanish.

Responsibilities

Conduct thorough financial assessments and recommend suitable products and services for members’ immediate and future financial goals.
Generate leads, prospect for new members, build a sales pipeline, close sales opportunities, and develop new and existing member relationships.
Identify and sell GTE Financial products and services to create fully engaged financial relationships and support credit union growth.
Work with the team on retention strategies for new and existing members.
Generate referrals for investment, insurance, business services, and mortgage services.
Manage the sales floor by greeting members, directing them to appropriate areas, and ensuring their needs are met.
Gather information, analyze facts, and educate members on appropriate products and services to provide one-point resolution.
Review and underwrite loan applications, using sound judgment and clear, detailed authorization.
Conduct member financial transactions, including originating, processing, and closing consumer loan products.
Assist members with mortgages by identifying suitable products, initiating the process, gathering information for processors and underwriters, coordinating follow-up with internal partners and members, and supporting a positive member experience.
Follow credit union guidelines, policies, procedures, compliance regulations, audit requirements, and security standards.
Identify potential credit union loss risks by observing transactions for possible fraudulent activity.
Work with Community Development Officers to build relationships in the community and with community partners, including Select Employee Groups.
Ensure staff complete regulatory compliance and training related to sales and service responsibilities.
Pursue continuous education to support personal growth and better serve members.
Participate in assigned meetings, conference calls, and events.
Demonstrate functional knowledge of the Bank Secrecy Act and other applicable federal laws, including the U.S. Patriot Act, OFAC requirements, anti-money-laundering rules, the Right to Financial Privacy Act, and the Bank Bribery Act.
Qualify for NMLS registration under the SAFE Act.