Performance Media Trading Manager - Beauty Care

P&G•Cincinnati, OH

5h•Onsite

About The Position

The Performance Media Trading Manager is a role within the US In-House Media team, supporting the Native business within the North America division. This role is responsible for the implementation of digital media strategies, focusing on executing social and programmatic media campaigns. The manager will be involved in audience & inventory strategy and ongoing campaign optimizations to achieve business goals and objectives for the investment. As the Beauty Care Performance Media Trading Manager, the individual will be responsible for tactical plan creation, audience creation, campaign setup, execution, trafficking of creative assets, and reporting across social and programmatic media channels. They will monitor campaign pacing, manage delivery and performance against Brand KPIs, and make optimization recommendations. The role involves measuring campaign impact, sharing performance updates, and presenting campaign recaps and insights to strategic planners and brand teams. A deep understanding of the category media model, media plans, and the role of Social & Programmatic campaigns is expected. The individual will also learn and contribute to the category’s overarching digital strategy, collaborate with the media team and agencies on buy input and trafficking, and QA campaigns. Maintaining partner relationships, staying updated on platform changes, and troubleshooting issues are key responsibilities. Collaboration on planning, strategy, and capabilities with the full media team, and conducting experiments to improve the digital media approach are also part of the role. The position requires being a Social & Programmatic media expert, understanding the latest developments in digital media, and implementing data strategy for targeting. Troubleshooting platform and Ad Ops issues, and developing dashboards and reporting capabilities with the A&I team are also expected. Training other team members on campaign strategy, management, and analytics is a component of this role.

Requirements

Bachelor’s Degree
4-5+ years experiences as a social and programmatic trader
Experience building and optimizing campaigns using Meta, TikTok, Pinterest, Snapchat, YouTube, The Trade Desk
Strong math and analytical skills
Foundational marketing acumen
Advanced computer skills (MS Word, Excel, PowerPoint at minimum)
Ability to learn server-based software and tools
Strong interest in and familiarity with full media planning and activation process
Ability to work both independently and collaboratively
Passion for media and specifically media buying as a trader

Nice To Haves

Experience with clients who have significant national advertising and experience in Consumer-Packaged Goods and/or other fast-moving, consumer facing spaces are preferred

Responsibilities

Be responsible for social and programmatic tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social and programmatic media channels.
Monitor campaign pacing and manage delivery and performance in line with Brand KPIs, goals, and objectives making ongoing campaign optimization recommendations.
Measure impact of campaigns using quantitative and qualitative metrics.
Share pacing and performance updates and resulting recommendations with the team on a weekly basis.
Present campaign recaps and insights to strategic planners and brand teams.
Fully understand the category media model and media plans and the role of Social & Programmatic campaigns within those.
Learn and contribute to the category’s overarching digital strategy.
Work with category media team and agencies to ensure buys are input properly into Prisma and other tools and trafficking is completed accurately.
QA campaigns and flag any issues.
Keep regular and detailed optimization notes and campaign insights – identify opportunities for cross-tactic optimization (shifts).
Maintain partner relationships, keep up to date on platform updates, bugs, trainings and raise issues or areas of opportunity for improvement within Social & Programmatic capabilities.
Collaborate on planning, strategy and capabilities with the full media team.
Work with the team on experiments to continuously improve and evolve digital media approach.
Be a Social & Programmatic media expert and thought leader for the team.
Understand latest developments in digital media from meeting with suppliers, industry news, etc.
Understand and implement data strategy for targeting in partnership with the team.
Keep up to date on targeting capabilities and available data.
Troubleshoot platform, campaign, and Ad Ops issues and solve technical blockers.
Work with A&I and rest of the media team to develop dashboards and reporting capabilities.
Train other team members in various parts of campaign strategy, management and analytics.