Campaign Manager, Performance Media

Major League Baseball•New York, NY

2d•$70,000 - $90,000

About The Position

The Campaign Manager, Performance Media is a member of the Performance Media team and is primarily responsible for supporting the day-to-day execution and operations of paid media campaigns across programmatic channels, Meta, TikTok, YouTube, SEM, and other biddable media platforms.

Requirements

4-year degree from an accredited university in marketing, advertising, communications, business, or related field, OR equivalent relevant experience
Experience developing strategy around, building, and optimizing paid media campaigns
Foundational knowledge of SEM, Programmatic Display, Video, or Paid Social and optimization tactics
Familiarity with bid management platforms (Search Ads 360, Display and Video 360, Meta Business Manager, TikTok Ads, Google Ads, etc.) preferred
Proficiency in using AI LLMs to boost operational efficiency is preferred
Baseball and sports enthusiast preferred

Responsibilities

Serves as the relationship owner and primary point of contact for an assigned set of Clubs to provide day-to-day support, facilitate calls, and answer questions; the assigned set of Clubs will be fewer/less complex than that of the Senior Campaign Manager
Supports day-to-day execution of paid media campaigns across multiple channels (SEM, Programmatic Display, Paid Social, Video, Audio)
Executes test and learn approach to build, optimize, and report on paid media campaigns
Provides strategic media recommendations to designated Clubs and Assignments, leveraging the support and guidance from Senior Campaign Managers and Club Manager
Identifies and leverages relevant growth audiences on a campaign-by-campaign basis
Learns and utilizes internal systems and other biddable media platforms
Monitors competitive landscape and industry trends
Supports additional projects, as assigned