Performance Media Trading Manager - Beauty Care
About The Position
The Performance Media Trading Manager is a role within the US In-House Media team, supporting the Native business within the North America division. This role is responsible for the implementation of digital media strategies, focusing on executing social and programmatic media campaigns. The manager will be involved in audience and inventory strategy, ongoing campaign optimizations, and ensuring campaigns deliver on intended goals and objectives for the investment. This position requires a collaborative and courageous leader who will act as a Social & Programmatic media expert and thought leader for the team, staying updated on the latest developments in digital media and data strategy.
Requirements
- Bachelor’s Degree
- 4-5+ years experiences as a social and programmatic trader
- Experience building and optimizing campaigns using Meta, TikTok, Pinterest, Snapchat, YouTube, The Trade Desk
- Strong math and analytical skills
- Foundational marketing acumen
- Advanced computer skills (MS Word, Excel, PowerPoint at minimum)
- Ability to learn server-based software and tools
- Strong interest in and familiarity with full media planning and activation process
- Ability to work both independently and collaboratively
- Passion for media and specifically media buying as a trader
Nice To Haves
- Experience with clients who have significant national advertising
- Experience in Consumer-Packaged Goods and/or other fast-moving, consumer facing spaces are preferred
Responsibilities
- Responsible for social and programmatic tactical plan creation, audience creation, campaign set up, execution, tagging/trafficking creative assets, and reporting across social and programmatic media channels.
- Monitor campaign pacing and manage delivery and performance in line with Brand KPIs, goals, and objectives, making ongoing campaign optimization recommendations.
- Measure impact of campaigns using quantitative and qualitative metrics.
- Share pacing and performance updates and resulting recommendations with the team on a weekly basis.
- Present campaign recaps and insights to strategic planners and brand teams.
- Fully understand the category media model and media plans and the role of Social & Programmatic campaigns within those.
- Learn and contribute to the category’s overarching digital strategy.
- Work with the category media team and agencies to ensure buys are input properly into Prisma and other tools and trafficking is completed accurately.
- QA campaigns and flag any issues.
- Keep regular and detailed optimization notes and campaign insights, identifying opportunities for cross-tactic optimization (shifts).
- Maintain partner relationships, stay up-to-date on platform updates, bugs, and trainings, and raise issues or areas of opportunity for improvement within Social & Programmatic capabilities.
- Collaborate on planning, strategy, and capabilities with the full media team.
- Work with the team on experiments to continuously improve and evolve digital media approach.
- Understand and implement data strategy for targeting in partnership with the team.
- Keep up-to-date on targeting capabilities and available data.
- Troubleshoot platform, campaign, and Ad Ops issues and solve technical blockers.
- Work with A&I and the rest of the media team to develop dashboards and reporting capabilities.
- Train other team members in various parts of campaign strategy, management, and analytics.
Benefits
- salary + bonus (if applicable) + benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
