Performance Media Manager

Valtech

13h•Onsite

About The Position

Valtech is seeking a Performance Media Manager to lead digital-first media strategy and execution for complex client engagements. This role requires a blend of hands-on activation expertise, strategic thinking, and a consultative approach in a fast-evolving environment. The ideal candidate will have a strong curiosity and motivation to leverage AI-enabled tools and approaches for increased efficiency. Reporting to Paid Media leadership, this position bridges strategy and execution, supporting media leads with insights and recommendations, while guiding day-to-day planning, buying, and optimization. The role also provides omnichannel support, connecting paid digital media with broader experience, creative, strategy, and analytics efforts. The Performance Media Manager is responsible for planning, activating, optimizing, and scaling performance-driven media programs across paid digital channels, ensuring alignment with business objectives and customer experience goals through data and intelligent automation.

Requirements

6-8 years of experience in digital media planning and buying, ideally within an omni-channel agency environment.
Strong, hands-on expertise across paid digital channels (paid social, display, programmatic, online video, search); familiarity with traditional channels is a plus.
Proven experience managing and optimizing multi-channel budgets
Working knowledge of tracking methodologies, measurement tools, and ad ops fundamentals.
Experience partnering with analytics and data teams on dashboards, reporting, and measurement.
Comfort using data to guide decisions, recommendations, and storytelling
Strong client facing communication and presentation abilities.
Familiarity with AI powered marketing, analytics, or productivity tools, and enthusiasm for exploring emerging technologies that enhance accuracy, efficiency and performance.
Ability to work independently while contributing to a highly collaborative team culture.
Commitment to reaching all kinds of people

Nice To Haves

Familiarity with traditional channels is a plus.

Responsibilities

Lead digital media planning across paid search, paid social, programmatic display, video, and emerging platforms.
Translate client business objectives into full funnel, performance-driven media strategies.
Develop audience-led plans leveraging insights, testing frameworks, and emerging AI-supported planning or forecasting tools.
Present media plans, rationale, and performance insights to internal teams and clients with clarity and confidence.
Evaluate media opportunities, negotiate rates/added value, and maintain strong relationships with vendors and platforms.
Negotiate with digital media partners and platforms to evaluate opportunities, secure strong placements, and support campaign performance.
Execute and oversee hands-on campaign activation, optimization, and budget pacing across platforms such as Google, Meta, Amazon, TikTok, DV360, and/or the trade Desk.
Identify opportunities to test new channels, partners, formats, and betas, and AI- enabled capabilities where appropriate.
Leverage automation, AI-driven bidding and targeting features within platforms to enhance speed, precision, and scalability.
Collaborate with creative, account, and analytics teams to ensure cohesion across campaign deliverables.
Own ongoing optimization, performance analysis, and insight development across channels.
Partner with analytics and data teams to ensure accurate tracking, reporting, and attribution.
Clearly communicate results and recommendations grounded in data and business impact.
Utilize AI-supported analytics, modeling, or optimization tools to uncover patterns, inform recommendations, and accelerate decision-making.
Serve as a senior digital media POC for clients, providing day-to-day strategic guidance while aligning closely with Paid Media Leadership across media, measurement, and performance.
Deliver high-quality client service by producing timely, well-structured media outputs—including media plans, strategic perspectives, and performance insights—that support clear decision-making.
Collaborate cross functionally with creative, experience, strategy, and data teams to support integrated, experience-led solutions.
Mentor junior planners and buyers, raising the bar on media excellence across the practice.
Helping elevate media best practices and encouraging thoughtful adoption of new tools and technologies, including AI.
Confidently present media strategies, performance insights, and recommendations to clients.

Benefits

Comprehensive insurance plan (Gold, Silver, or Bronze modules available, with employer contribution up to 80%)
Short- and long-term disability coverage
Virtual healthcare services via Sun Life (emergencies, prescription renewals, etc.)
Employee and Family Assistance Program
Complete mental health support program
$500 Personal Spending Account (for healthcare reimbursements, gym memberships, public transit passes, office supplies, or RRSP contributions)
Retirement plan with Valtech matching 100% of RRSP contributions through a Deferred Profit Sharing Plan (DPSP) up to 4%
Flexible vacation policy (5 days available during probation, prorated amount for the remainder of the year)
$30/month Personal Technology Reimbursement (offered on day 1)
Winter holiday closures
Flexible scheduling