Nipps Media - Performance Marketing Manager

JobRack

3h•Remote

About The Position

David, the founder of Nipps Media, a performance marketing agency, is looking for a Performance Marketing Manager. The agency focuses on helping businesses grow through Meta and Google Ads, supported by email marketing and funnel optimization. The company has grown into a small but highly skilled team, and the founder is currently managing all media buying and client communication. They need a strong performance marketing leader to take full ownership of results and scale campaigns without compromising quality. This is a client-facing role that requires combining strategy, execution, and communication to drive measurable growth. The ideal candidate thrives under responsibility and is comfortable making decisions that directly impact performance outcomes.

Requirements

Proven experience managing Meta and Google Ads accounts
Experience managing $100,000+ monthly ad spend
Ability to set up tracking codes, pixels, and conversion events
Strong analytical and problem-solving skills
Clear and confident communication on client calls
Experience managing multiple client accounts
Strong time management and ownership mindset
Ability to work independently without supervision
Reliable, detail-oriented, and structured
Comfortable in a fast-paced environment
Availability during 9:00 AM – 5:00 PM EST

Nice To Haves

Experience in a digital marketing agency
Lead generation campaign experience
Experience with local service businesses
GoHighLevel or CRM platform experience
Looker Studio or reporting tools experience
Landing page optimization experience
Email & SMS marketing experience
Tracking troubleshooting experience
Client-facing reporting experience

Responsibilities

Manage and optimize Meta and Google Ads accounts end-to-end - launching new campaigns, improving existing ones, scaling winners, and cutting underperformers.
Own budget management, audience targeting, retargeting strategies, creative testing, and regular account audits.
Daily performance monitoring and fast optimization decisions.
Set up and maintain tracking infrastructure that ensures accurate decision-making - configuring conversion tracking, troubleshooting issues, validating event firing, and maintaining data integrity across platforms.
Ensure the numbers can be trusted.
Attend client calls and present performance updates clearly and confidently.
Explain what’s happening, why it’s happening, and what you’re doing about it in simple, direct language.
Provide recommendations, action plans, and proactive updates that build long-term trust.
Create and interpret performance reports, identify key drivers and risks, evaluate funnels and landing pages, and recommend improvements to offers and messaging.
Ensure campaigns stay aligned with real business outcomes, not just platform metrics.