Performance Media Coordinator (Paid Search)

Swell MediaSt. Louis, MO
Hybrid

About The Position

The Performance Media Coordinator (Paid Search) is an entry-level position that supports the paid search team as they learn the ins and outs of paid search advertising. This individual is responsible for owning and driving certain internal-facing tasks as directed by senior members of the team. This role reports to the Associate Director, Paid Search & Social.

Requirements

  • Proficient with Microsoft Office Suite, Google Docs, Google Sheets, and Google Slides.
  • Ability to adapt to and work in a fast-paced environment.
  • Excellent written and verbal communication skills.
  • Strong organizational skills.
  • 0–2 years of experience.
  • Bachelor’s degree or equivalent experience in a related field.

Nice To Haves

  • Knowledge of paid search platforms including Google Ads (Search, Display) and Microsoft Advertising (Bing) a plus.
  • Google Ads certification is strongly encouraged.
  • Knowledge of analytics platforms including Google Analytics, Google Data Studio, and Google Tag Manager a plus.
  • Previous experience at an agency or internal marketing department a plus.

Responsibilities

  • Assist senior team members with paid search campaign development, including keyword research and ad copy development.
  • Traffic paid search campaigns across all networks as directed by senior members of the team.
  • Assist senior team members with daily budget management.
  • Present optimization recommendations for paid search campaigns to senior members of the team. Execute on approved recommendations.
  • Build and maintain Google Data Studio reports for all paid media clients.
  • Responsible for pulling data for monthly reports for all paid media clients.
  • Attend partner and vendor calls.
  • Expected to grow understanding of paid search tactics and strategies.
  • Expected to grow understanding of client management and proactive problem-solving.
  • Performs other related duties as assigned.

Benefits

  • Insurance Coverage (medical, dental, vision, life, and disability)
  • 401(k) retirement plan, with employer 4% match
  • Work/life benefits, including mental health and wellbeing support
  • Flexible Time Off Policy
  • Paid holidays, including agency soft closing Christmas Eve-New Year's Day
  • Paid leave options, including sick leave, medical leave for self and family, and parental leave
  • Employee referral bonus
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