Performance Media Buyer - Facebook/Tiktok

Impact Scale•Vancouver, WA

2d•Onsite

About The Position

Impact Scale LLC is seeking a data-driven, conversion-obsessed Performance Facebook/TikTok Media Buyer to take complete ownership of the planning, execution, and optimization of our high-volume paid acquisition campaigns. In this role, you will manage heavy ad spend across Meta Ads Manager and TikTok Ads Manager, deploying scalable capital into high-converting consumer funnels. This is not a passive brand-awareness role—it is a pure direct-response media buying position where margin and scale matter. You will sit at the center of media operations, partnering directly with our creative team to rapidly test ad concepts, analyze creative performance data, and continuously outpace target KPIs.

Requirements

2–4+ years of professional direct-response media buying experience, explicitly managing paid campaigns across both TikTok and Facebook/Meta platforms.
Proven track record managing five-figure monthly ad spend budgets ($10,000+/mo minimum) while maintaining measurable, high-margin ROI.
Expert-level command of Meta Business Manager and TikTok Ads Manager infrastructure.
Exceptional data interpretation skills with the capability to pull raw dashboard metrics and rapidly transform them into campaign updates.
Strong baseline understanding of direct-response creative psychology, Hook/Story/Offer frameworks, and the mechanics of viral UGC.
Highly organized under high-velocity conditions, a strong execution bias, high personal accountability, and an eagerness to climb within an elite team structure.

Responsibilities

Plan, launch, and engineer end-to-end TikTok and Facebook advertising campaigns with rigorous daily performance optimizations.
Monitor and control active ad budgets, pacing structures, and real-time efficiency metrics to reliably hit strict Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) targets.
Run structured A/B and multivariate tests on ad creatives, hook angles, custom/lookalike audiences, ad placements, and algorithmic bidding strategies.
Develop full-funnel paid social strategies mapped precisely to unique brand goals, customer vertical paths, and landing page flows.
Partner directly with content creators, User Generated Content (UGC) partners, and internal graphic designers to ideate, draft, and brief winning ad creatives.
Dissect performance data per asset (e.g., thumb-stop rates, hold rates, outbound CTR) to isolate exactly what converts, driving rapid creative iterations and future visual direction.
Constantly track and analyze core performance metrics, specifically Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Mille (CPM), ROAS, and Lifetime Value (LTV).
Leverage modern analytics tools, including Meta Pixel/Conversions API, TikTok Pixel, Google Analytics, and custom UTM parameters to execute precise cross-channel attribution.
Build transparent performance dashboards and present actionable data-backed insights, optimization paths, and volume trends to executive stakeholders.
Maintain expert, up-to-the-minute knowledge of ad network policy shifts, algorithm updates, and emerging ad formats.
Continually test fresh platform trends, placement variations, and beta features to secure immediate first-mover scaling advantages.